Facebook has rolled out a few changes we want to share with you.
Facebook Change #1
The first one, you may have already noticed, is the disappearance of the “Use Facebook As Your Page” clickable option at the top. This has been a feature of Facebook business fan pages for so many years, and while Facebook moved it around from time-to-time, it always functioned the same once you found the link. After a short hiatus of this feature, it’s back with a new twist. The primary functions of toggling into “using Facebook as a page” were split up into separate features/functions so that you don’t use Facebook as a page really anymore.
Liking Other Pages As Your Page
Now you simply navigate to the fan page you want to like, but don’t hit LIKE unless you want to like the page personally. Click on the three dots to the lower-right of the cover image until you see “Like as your page”, click on it, and select your fan page.
Reading the Newsfeed of the Pages You Liked as Your Page
To see your newsfeed of the pages you’ve liked as your page, you’ll have to navigate to your fan page. On the left side under the number of people who like your page, you’ll see the clickable option of “See pages feed/Posts from pages you’ve liked as your page”.
Liking/Commenting/Sharing Posts as Your Page
This you can do in your personal newsfeed or your fan page newsfeed, but simply need to look for the small profile image in the upper right comment box and switch it from your personal profile pic to your fan page profile pic. Pay close attention.
Here’s a good informational video on these changes.
Facebook is obviously promoting its sponsored post options. It is now showing you what your post would look like in your newsfeed if it were sponsored. It will grab updates, photos, or videos you’ve recently posted and show them to you as “sponsored”, which can be disconcerting if don’t notice the “only you can see this” disclaimer and you quickly wonder who is authorizing these ads/credit card expenses.
This great new addition many will welcome! You can now add someone else’s event to your fan page. This is great for partner organizations, business associates, and vertical industries teaming up toward a common goal. Simply navigate to the Event, click on the three dots on the lower-right of the cover image, and then click on “add to page” and select the fan page you want to add the event to. It’s a great way to expand reach for events!