What Logo Design and Refresh Looks Like...

Oils of Life

Oils of Life had a start to their logo, but it wasn’t fully capturing the look and feel that they were looking for. We sat down with them to talk about what that was. They showed us examples and imagery that they had found. It allowed us to get creative and pull out the paints and brushes. The graphic elements were hand painted and converted into a digital file for the logo. Doing this allowed us to give them the soft, natural atmosphere that their essential oils provide.

Cross of Calvary

This small church community implemented new technology to increase member engagement. They wanted a new look to reflect a more modern style that was cleaner, and simplified to match their innovative culture. The rebranding process started with a logo redesign, which included a new symbol, color palette, and typography treatment. The updated look was also applied to the website and email marketing.

The Clay Coyote

While turning over ownership to the next generation, they wanted to be more consistent with their branding and to start it with an updated versatile logo. We found inspiration for fonts and colors from the rural acre where the business sits, which has beautiful views, gardens, and buildings that their customers experience on their visits to the gallery. We kept in mind all the pieces the logo would be used on (packaging, product tags, gift wrap, stamped in clay, social media icons) and made sure it was versatile for all the various mediums to be simple, yet still memorable.

Wheel & Cog

Wheel and Cog is a place for kids to have fun and be creative. The logo needed to catch the eyes of little tykes passing by, and draw them into the museum. The initial design wasn’t cutting it. Wheel & Cog provided the Vivid Image team with a sketch that was turned into a playful, eye-catching logo focused on appealing to kids and parents. Elements of the logo are used throughout the museum to carry the the Wheel & Cog brand across the space.