When people choose Vivid Image for help with their website design, social media/SEO strategy, or graphic design, we don’t take it lightly. We see relationships with our customers as partnerships and love to tackle a new marketing challenge (more on how we view partnerships here).
When it comes to marketing challenges, everyone comes to us from a different place and a different story, but there does tend to be some reoccurring themes. Here are some of the challenges that small to medium-sized business have shared with us before coming to Vivid Image, and how we have been able to reach success together.
Marketing Challenge? We’re ready for it.
Challenge: Getting Leads and Results
When the Glencoe City Center first started working with Vivid Image, their first priority was a new website to help them build awareness. After the website was live, they hired Vivid Image to help them target newly engaged couples to their wedding venue with Facebook ads. The results have kept new people coming to the wedding page on the Glencoe City Center’s website to learn more about getting a tour.
“We met with the team at Vivid Image, and right from the intake meeting it was clear that ideas were going to flow and they’d help us better market our venue online… “Weddings are our largest revenue source, and bookings are up 40% from just two years ago. “Our expenses are down and revenues are up; that is essentially what any business wants.”
– Dan Ehrke, Assistant City Administrator at City of Glencoe, MN
Challenge: Hire an Employee or Agency
Important decisions happen in business every day. Some of those big decisions are around hiring internal employees or hiring an agency or contractor. It is not uncommon for us to hear from customers like NurseTim®, that when working with us, they love having so much expertise under one roof and that our team feels like part of their team.
“Eventually, I sent a few projects to Vivid Image to see how it would go. Those went so well that I quit looking for an employee to hire… I like having the team approach, rather than hiring one person and then having to supervise that person. Partnering with Vivid Image is a very flexible way to tap into quality.”
– Tim Bristol, Founder of NurseTim.com
Challenge: Taking the First Step
Taking that first step on a new project or marketing initiative is often the hardest. Vivid Image works with clients to identify small steps and a plan for success. Telamco started with a website and then added various marketing initiatives into the mix.
“Before we started working with Vivid Image, our online presence was non-existent. We had a website designed by a different agency four years earlier, but everything just stopped there. We were not getting any leads or contacts… For Telamco, a well-rounded and integrated approach to marketing has made all the difference…People are finding us now. We’re paying for it, but it’s working. Vivid Image has helped us to be seen!”
– Tracy Humann, CEO & Owner of Telamco
Challenge: Not Knowing What’s Working
Being intentional with your marketing plan will help your company reach its goals. Sometimes companies continue with an outdated website, advertising, or marketing materials because “it always worked before” or maybe the task of changing just seems too daunting. Instead of just promoting their products through trade shows, printed brochures, and catalogs, AWI Manufacturing uses multiple online ways to promote and scale their business.
“We had a website that was a step in the right direction, but it wasn’t as good as it could be. It was like we were more on defense than offense… Now, we have a lot of things in place now and the machine is working the process. The key is to figure out that marketing mix. Vivid Image has been instrumental in the process.”
– Brent Johnson, VP of Sales and Marketing at AWI Manufacturing
Challenge: Moving from Ordinary to Extraordinary
Harmony Enterprises, Inc. knows how important it is to change its marketing with the changing times. A long-time client with Vivid Image, they have gone through several web re-designs and different marketing strategies to find that sweet spot. They continue to nurture, tweak, and re-analyze what they are doing and how they can fine-tune it for the best possible results.
“Our initial Google Ads net was very broad and brought in a lot of clicks, many of which were not pertinent to our specific industry niche. Working with Vivid, we have learned to become much more granular in our campaigns, ad groups, keywords, and ads. This granularity has resulted in much more qualified clicks into our site and a greatly reduced need for negative keywords.”
– Lane Powell, New Business Development Manager at Harmony Enterprises
Is there a marketing challenge holding you back from taking your company to the next level? Vivid Image can help inspire possibilities, develop marketing plans, and take small steps that will produce results. Contact us today at 320-587-8974 or contact us here for a free marketing consultation!