In the modern day of marketing Google accounts can be one of the most frustrating things that you will encounter. Unfortunately many small business and many agencies still don’t use Google accounts correctly and this creates some serious headaches and worse, can lead to loss of some crucial data.
Why do I need a Google account?
This is not quite a rhetorical question. Hopefully after this post it will be. Here is a short list of Google services, you can access with a Google account that are important to your business.
- Google Analytics
- Google Ads
- Google Business Profile (formerly Google My Business)
- Google Merchant Center
- YouTube
- Google Search Console
- Google Workspace
- Google Hangouts
- Google AdSense
- Google AdMob
- And many more, plus many more to come
I’m Not Using Most of This List
Chances are you are only using one product on this list, and that is likely Google Analytics. If you are using Google Analytics it is very important that you understand Google accounts.
Google Analytics and Google Accounts
Google Analytics is a free website analytics tool and is a source of extremely valuable information. If your small business does not set up Google Analytics properly all of that valuable information can be lost easily.
Create Your Google Account
- Go to Google.com and click on the “Sign In” button. Next, click the “Create Account” link, and select “To Manage my Business”.
- Pro Tip – You do NOT need to use an email address that ends with @gmail.com. You can create a Google account that ends in @your-company.com by choosing the “Use my current email address instead” link.
- Try to use the same account for all your Google services, it will simplify things for you in the long term. The different services often link together to support each other and then you don’t have to remember 10 different log-ins!
There are setup processes for each service, but once you have a Google account that makes things easier. If you’re setting up Google Analytics and would like help to make sure you’re doing it correctly please reach out to your Vivid Image Account Director. We are happy to help!
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