If you feel like you should be doing more on social media with your business, but are not sure how to go about it, you are not alone. Many small businesses are not sure if they have the time, resources, or expertise internally to tackle it. Here are few of the reasons why outsourcing your social media to a Community Manager or Social Media Marketer through a marketing agency, rather than giving the task to a current employee, will benefit your business.
Why Outsource your Social Media?
Give your Staff Time for Other Responsibilities
Rather than giving your current staff yet another task to do, leave more time for the employees or owners to focus on what they are best at. Social media can take a lot of time, especially to know it well and keep up with the ongoing changes. It can also be a distraction to employees, if they are on social media all day, but not necessarily focused on company initiatives.
Make Social Media a Priority
When you outsource your social media to a company like Vivid Image, you are supported by an entire team. If for some reason the main person who is responsible for managing your social media is out for a few days, we back each other up to get the job done. Consistency in a social media plan is key, and we can put a Strategic Marketing Plan together that fits your company, and then follow it. We are accountable for your social media account’s success and take pride in seeing it grow and thrive. Our Community Managers are in-tune with the constant changes in social media and are continually monitoring our client’s social media accounts to ensure quick responses and the very best outcomes from our efforts.
Expertise, Resources and Know-how
We have worked with dozens of clients on a wide variety of social media projects and have gained a tremendous amount of knowledge & expertise from those experiences. Since we manage countless social media accounts, attend numerous conferences, workshops and seminars, and are reading the latest on social media trends we are in-the-know with the recent updates and changes, opportunities and what works. For instance, when it comes to communication and social media etiquette, we are careful about the language we use on social media to encourage positive conversation that will help avoid having to put out any fires. Another resource that sets Vivid Image apart is our access to unlimited stock photography, that we can use as posts on your page to make it more engaging and visual.
Is the growth and management of your company’s social media presence an integral part of your marketing plan? Today’s business owners and marketing managers need to look at social media as an outlet for customer service, referrals, promotion, and education. Need advice or not sure where to start? Let us know if we can help.
Do you currently outsource your social media or take care of it in-house? What works best for you? Please let us know by commenting on our Facebook Page or tweet me!