Pinterest is the fastest growing social media site in history, so there is no doubt that many of our clients are wondering if they should be spending time pinning for their business. The question we hear again and again is, “Should I be using Pinterest for my business?” And the answer is a big giant “MAYBE.” Pinterest can send a lot of referral traffic your way and shoppers from Pinterest are 10% more likely to purchase than visitors from other social networks. Pinterest could make a big impact to your business. But it needs to be worth the time and effort, too.
Is Pinterest Good for Your Business?
- Is your target market primarily women?
- Is your product related to food, fashion, interior design, gifts, hobbies or crafts?
- Do you write interesting and original blog posts?
- Do your blog posts include eye-catching photos?
- Is Pinterest already sending a lot of traffic your way? (not sure? See the bottom of this post for some tips)
If you answered “YES” to at least 3 of the questions above, you may want to consider Pinterest as a place to market your business.
Pin and Get Pinned
Pinterest will allow you to set up a business-specific account (or convert an existing personal account to a business account). If you are wondering where to start, check out their Best Practices. Here are some more ways to encourage pinning and gain referral traffic.
- Get your Website Verified: Verify your website so users can see your URL on your Pinterest profile page and search results.
- Encourage Pinning on your Website: Add the “Pin it” button to your blog and website to make it easy for your website visitors to share your content.
- Grow your Followers: Add the Pinterest icon or Follow button to your website so your website visitors know they can follow you on Pinterest too.
- Complete your Profile: Ensure that your Pinterest profile is complete with a short bio, links to your Facebook and Twitter accounts, photo, and verified website.
- Pin from your Browser: Add the “Pin it” bookmarklet to your browser’s toolbar so you can easily pin images as you see them.
Results from Pinterest
Is Pinterest sending traffic to your website? Are some of the images on your website already getting pinned? Which content and photos on your website are getting pinned the most? You can look at your Pinterest Analytics and your Google Analytics to help you learn what is working and what is not.
Log in to your Google Analytics account and look at your sources of traffic. Where does Pinterest rank compared to other social networks and referral sources driving traffic to your website? What impact would it make if you became more active on Pinterest or changed your strategy?
Pinterest has their own Analytics! To access the Pinterest Analytics, you will need to be set up as a business account and and have your website verified. You will be able to see analytics for most repinned, most clicks, and more!
Ready to Start Pinning for your Business? Here is another helpful resource, if you would like to read more: Pinterest for Business – Everything you Need to Know
Do you think your business is Pinterest-worthy after reading this post? If you are already pinning for business, what results have you seen? We encourage your comments and questions on the Vivid Image Facebook page.