Is next year when you plan to focus more on getting results from your website?
It’s time to take action so you are ready to cause an online ruckus and out perform competitors in 2014. These are our recommendations for you.
- Schedule a meeting in the next three months with your account manager to discuss your overall marketing plan for 2014, budget and goals. There are many ways to take your website to the next level, enhance internal processes, increase customer service and feedback, and make it easier to sell more products and services. Planning helps you save money along the way, when we can incorporate changes in a proactive, insightful manner. Not sure who your account manager is? Contact Beth Holm, and she’ll get you in touch.
- Update your site. Get new products added, staff changes made, and forms updated. Make sure outdated information doesn’t damper your ruckus.
- Mobile responsive websites are going to be a must (they kind of already are) and incorporating this into your 2014 plan will help amplify your ruckus.
- Google has caused its own ruckus by turning things upside down recently and doing away with keywords as we knew them. Google is leading the way on the new search engine optimization standards, and you need to be aware. You may not need to learn all that is involved, but you do need to know enough to make some important decisions in regards to your website and online marketing in 2014. Don’t play catch up with your competitors.
- With social media a prominent place in the lives of your potential customers, you need to re-evaluate who your target market is, where they are, what they want, how they want it, and why they need you. Not sure? Talk to your account manager for some tips and ask if a strategy is appropriate, as your target market is a building block of a successful online presence.
- Discuss with your team if the time is right to add some social media to your marketing plan. Social media should be in your overall 2014 plan, and not an afterthought.
2014 will be a year of growth for many businesses, and we’re excited about what we’re seeing. If you have an idea for your business or someone else’s business you think we should let them know about, please share it with us!