2015 Prediction Results
Last year our staff made some predictions for 2015 in the field of marketing, technology, and the web. You can read our 2015 predictions here. The primary sentiment was that the year would bring a prominent shift to mobile web, better content, and more personable and transparent communications between businesses and target market. We were pretty on point. Justin’s prediction of Facebook losing some of its “cool” factor is particularly true with teens, as they’ve migrated to SnapChat and Instagram. If your business has this target market demographic, you’ll want to check it out. Jackie’s prediction of increased need for Facebook Ads was correct. So how will we do this year?
We asked our staff to give their predictions for 2016. With the year well underway, we can already see some shifts online and offline.
Here are our predictions for 2016:
“Video will continue to be a trend we see it integrated into more websites in the near future, as well as being integrated and used more in the social platforms, too. Simple, clean (web and print) designs are still all the rave.” ~Kristal, Account Director
“My predictions for 2016 is that designing for mobile is going to be the focus for more and more sites. It seems that more people are searching for info via their phones than ever before and that we will need to start designing for mobile first for many new sites. I also predict that sites will start having more moving parts. More video, video sliders and animated gifs that appear throughout the sites.” ~ Shannon, Designer
“WordPress continues to evolve and get better! Businesses will pay more attention to CRM and Marketing Automation. They will live and breathe through personalized communication.” ~Steve G, Chief Evangelist
“I think live video will continue to build as a way for businesses to boost their engagement on social media. We have seen it for some time with Google Hangouts, but more recently with Periscope, Blab, and Meerkat. Facebook Live is also expected to roll out for both personal profiles and business pages. Live video will be used more widely to share live events, implement training or how-to’s, conduct interviews or Q&A sessions, or just give a behind-the-scenes look at your business. The ability for viewers to comment, ask questions, and share the live broadcast can boost the engagement even more. With Facebook’s high engagement rate for native video, being able to broadcast instant live video within their newsfeed could be a game–changer”. ~Jackie, Social Media Consultant
“My prediction is a focus on story driven websites. People don’t want to hear about specs and prices as much as they want to hear a real story about how your product / service helped a real person solve a real problem.” ~ Justin, Programmer
“More intentional landing pages that get to the point quick, because that’s what people want and all they have time for. Another wave of late “social media adopters”, as it becomes apparent that this form of communication with customers is here to stay. New and creative ways to reach people now that television ads and primetime tv has taken a backseat to live streaming and on demand services.” ~Beth Gasser, Content Writer
What do you think? What else do you think we’ll see in 2016 in the field of marketing, web design, technology, social media, and communication? Tell us on Facebook.