Did you know that 93% of people let reviews sway them toward or away from a purchase? These statistics are sobering, but a vital part of the new business landscape we all must navigate. If you are part of a business or organization, it’s critical that you give some thought to your online reputation and what is being said.
What are people posting about you or your organization?
Where are they posting?
How can you manage negative comments?
How can you encourage more positive comments?
How do reviews and online chatter effect your business?
Not having a website does not make you exempt from online reviews, and in some cases can make you a target if your audience sees your lack of a web presence as yet another obstacle in their way to what they expect from customer service and communication.