If you or someone you know is into scrapbooking, crafting, or stamping, they have likely tapped into that niche market and may have heard of Stamp-N-Storage. A manufacturing company in Hutchinson, MN, Stamp-N-Storage has grown from a single proprietor, to small business, to world-wide supplier and manufacturer of scrapbook storage supplies. Vivid Image has had the pleasure of getting to know them through their website redesign and rebranding process, so we asked Owner, Brett Haugen and Marketing Manager, Carly Koeberl, to share their story at the Social Media Breakfast Central Minnesota.
Their fast growing business, along with vast online marketing channels, makes for an interesting social media story we want to share. Brett Haugen is focusing on growing the company by keeping his end user in mind at all times. He recommends that all business owners and marketers, “think hard about your business and your target market. What problems are you solving for them? Where can you find them to share your solutions (reading a newspaper, scrolling Facebook, searching on Google)? What content will they respond to the best?”
Hire to Solve Your Own Company Problems
Brett has been solving his own pain points as a small business. Brett asked himself “what is annoying me? What is bugging me?” Once he identifies what it is, he hires someone to solve that problem. Carly, his Marketing Manager is one of the people he hired to free up his time on marketing.
Let Customers Really Feel Connected
Carly shared some insight into graduating with a marketing degree only two years ago, only to find that the marketing landscape has already changed drastically from what she studied. Personal interaction with customers and getting to know them is where she puts her focus. Stamp-N-Storage customers feel a connection to them, and at one point a customer even sought them out at a conference to deliver homemade chocolates and meet them. It’s evident they’ve captured a way to touch the lives of people around the country, and people are responding by sharing their stories of how Stamp-N-Storage has impacted their lives.
Carly stressed that their social media philosophy is to like and care for all people who come to them on social media, as well as spend dedicated time online, talking, liking, and sharing both-ways with customers. Stephanie Beste of Lester Buildings is a frequent attendee at Social Media Breakfasts and shared her reaction to their story, “I loved the video that only showed words. It was so simple, yet so effective. It triggered an emotional connection to their brand, and it is perfect for their target audience. Here’s the video Stephanie is referring to:
The video seen above was done to help explain their logo change, tagline, and shift with branding. It’s a great example of helping a target market understand where a company is going and essentially inviting them to come along!
Not Afraid to Produce Quality Videos
In addition to user-generated content, email marketing, and affiliate marketing, the use of video has become a prominent part of Stamp-N-Storage’s marketing plan and has opened up new avenues for engaging and reaching customers. When asked about giving advice to other small businesses considering a new avenue and investing in something different, Brett suggests you “start small with some tests and measure the results. Experimentation is key, but you won’t know if it worked without being able to measure it. Use discount codes, Google Analytics with UTM tracking, special phone numbers,etc. Do more of what is obviously successful, but don’t completely ignore other means because they still help get the word out there.”
Watch the history of Stamp-N-Storage summed up in a couple minutes, and find out how an engineer started this world-wide, growing business!
Don’t miss the next Social Media Breakfast Central Minnesota, hear more inspiring stories, and learn how you can implement social media to grow your business or organization.