- How do you create a social media calendar?
- What percentage of posts should be related to sales?
- How do you stay on top of events, trends, and hashtags?
- How do you incorporate your social media calendar into your overall marketing calendar?
Creating an overall marketing calendar for the year is important. It doesn’t have to be complex; it just needs to highlight all the key events, sales, product releases, and campaigns you’ve got planned for the year. A social media calendar should support your overall marketing plan, but include a few more social and engaging aspects.
A Social Media Calendar Should Include:
At a minimum, a social media calendar should identify
- Topic focus
- Date
- Which social media channels
Additionally, you should plan to spread out your posts with 20% or less of your posts specific to sales related content.
Company Specific News
- Share blog posts
- FAQs
- New Employees
- Job Postings
- New Services/Products
- Company Changes
Company Promotions (20% or less)
- Sales
- Contests
- Events/Tickets
Community News
- City or Chamber News
- Non-Profits in the Area
- Welcome Other New Businesses
Industry News
- News as it relates to your business or affects your customers
Customer Focused
- Sharing vertical industries of interest to target audience; these are businesses that compliment yours but aren’t in direct competition.
- Post questions
- Ask for feedback
- Post photos
- Ask for fans to post photos
- Engaging contests (Not related to sales)
- Giveaways
- Holidays and Special Recognition Events
- #Hashtags; #tbt #motivationmonday
