It is time to clean house, get organized, and freshen up your social media profiles! Now that the first quarter is behind us, take a look at how each of your social media channels performed so far this year. After looking at your analytics, you may want to adjust your social media marketing strategy a bit to hit your goals for the next quarter and the year. Here are some additional social media spring cleaning tips that will help you to better connect with you followers and fans, clear some social media clutter, and stay focused on your goals.
Privacy settings for your personal Facebook profile seem to change often, so now is a good time to review and tweak them. Also, take a look at your other social media accounts, such as Linkedin, to ensure you are giving people access (or limited access) to your profile as you prefer. It is also a good idea to take a look at your third party apps that have access to your profiles and remove or revoke permissions if you are not using them anymore.
Adjust your notifications to limit your distractions or give you a heads up. For instance, you can tell Facebook when you want an email, text, sound, or push notification. Twitter, Linkedin, YouTube, Pinterest, and Flickr will also give you as little or as much notification of activity on your accounts as you wish. Now may be a good time to play around with these to see how you can increase your efficiencies overall.
Branding & Images
It is always a good idea to periodically update your headers and profile images for all your social media channels. Consistent branding across all your social networks is important, but freshen them up for the season!
Review your “About” and “Bio” sections of your social media profiles so that they are current, keyword rich, descriptive, and complete. Add links to your website and other social networks whenever you can.
If you are on Twitter, take a look at who you are following and organize them into lists, so you can easily see tweets from those who are most important to you. Take a look at your Pinterest boards, photo albums, and other areas that can be better organized or grouped as well. Hootsuite can be a useful tool for organizing your social media updates and lists of Twitter followers.
Take some time to dig into changes and new options for promoting your business through social media. For instance, YouTube has a new channel layout and Facebook is constantly making changes. New and emerging social networks are always popping up that could create fresh opportunities for you.
Think about how you can further build your social networks in new ways – if you have great blog content, there are so many ways to re-purpose it for social media. Another way to build your company’s social media presence is to help your key staff to optimize their Linkedin and Twitter profiles if they are somewhat stagnant.
It’s the perfect time to do a little bit of social media housekeeping and planning for the new quarter. Small changes could make a big difference in how your customers perceive you, or might just save you a bit of time so you can go outside and enjoy Spring!