What if there was an easy-to-use tool on your website that helped you do a few basic things to improve your search results? Guess what – it exists! The Yoast plug-in can be added to WordPress (WP) websites to help improve SEO.
What is SEO or its longer version – Search Engine Optimization? What does it mean?
Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic (natural/unpaid) search engine results.
WP Plug-In Tool Called Yoast Can Help Improve Your Search Results
SEO is constantly changing. It can be hard to keep up with the latest opportunities. Quality tools are helpful. There are many opinions about what can and should be done for the best search results. While I could go on and on about the many aspects of SEO, you probably don’t have the time or interest to read about all the details. There are few basic things that some people and businesses can handle with guidance, but where do you start?
Yoast Plug-in Opportunities
The Yoast plug-in allows you to improve many things while providing guidance, but the most common include specifying the following items by page:
- Keyword focus
- Title tags
- Meta descriptions
- Alt Text to images
Creating a keyword focus by page using keyword research can build a solid foundation for quality search results. Search engines and people look for impactful title tags and meta descriptions when evaluating their search options. The keyword focus can also be applied the image alt (alternate) text and page content. These are all pieces of each page of your website that be approached separately or together to increase your search traffic. While doing this you should always make sure your content makes sense. Don’t randomly add keywords and ruin the reading flow. Yoast offers this article/how-to guide that provides extra guidance on this topic. Write quality content and Yoast can help improve it’s search results.
Advanced SEO Options
There are premium Yoast plug-ins available that provide added features like multiple keyword inclusion, redirect management, social media preview and content link suggestions. While the premium option is nice, often websites see a big impact from the basic version to start.
This is just a quick overview what Yoast offers. If you like to know all the options and details about what Yoast can do check out this article (Warning – this may overwhelm you, but remember you don’t have to do it all at one time). Just take one step and you’re going in the right direction.
Interested in adding the low-cost Yoast (not toast!) plug-in to your website or need coaching on how to use the tool?Contact your Vivid Image account director today.
Yoast is a trademark owned by Yoast BV, a Dutch limited liability company.