Whether or not you were able to tune into the Google Holiday Livestream event with us on November 1st, it was unquestionably some of the most practical and helpful online marketing advice we’ve seen offered to small businesses in a while from Facebook, Square, Constant Contact, Google, and the Small Business Administration. If you have time, we recommend watching it in its entirety.
Great Takeaways and Statistics to Be Aware
50% of shoppers often purchase from new places, even if they’ve never heard of you. There’s some serious opportunities and level playing field for new and small businesses to get in the game!
Conversion rates drop 20% for every second someone has to wait for content to load. WOW! What a simple remedy to help improve conversion rates. Compress those graphics. Speed up those websites.
People buy more via mobile during traditional commute hours (after leaving work) in the US, than any other time of the day. It starts at 4-6pm, then grows and peaks at 8-9pm.
For the first time ever, mobile surpassed desktop (globally) in 2016 for conversions. 53% conversion rate on mobile over desktop.
100 million hours of videos are watched on Facebook each day. You must give consideration to using more video.
Build videos for 15 seconds or less, but make sure you include a 3 second audition. In the first three seconds of video you should catch attention and show your brand. When possible use the end product/point/conclusion at the beginning, then tell the story. If you fail to keep someone after 3 seconds, you’ve at least gotten brand awareness out of the effort.
40% of shoppers shop in January to take advantage of post-holiday sales. Don’t forget to include January in your marketing planning.
There is a definite trend of people “gift buying” for themselves. They buy for others too, but are doing more shopping for themselves.
Email drives 174% more conversions than social media alone. Email marketing and marketing automation must be part of your mix.
Figure out how you can go the extra mile for customers after you “get them to the party”. Make them feel special online and in your store. You got them there. What can you do to engage them and keep them coming back?
Don’t Forget These Important Dates
- Black Friday – November 24, 2017
- Small Business Saturday – November 25, 2017
- Cyber Monday – November 27, 2017
- Giving Tuesday – November 28, 2017
- Super Saturday – December 23, 2017