Today’s Remark!able blog post is directed at some of the smaller, social media initiatives I’ve seen businesses using lately. We often talk about social media plans and broad use of tools to amp up your marketing, but never discount the power of “small”! I’ve seen some incredible uses of social media that has resulted in viral pictures, videos, contest submissions, increased “Likes” on Facebook, Re-tweets on Twitter, and the like.
I’m not talking about something that takes months to plan, multiple meetings, or big budgets. The criteria I’m referring to requires creativity, motivation, and a little chunk of time. Take for example, Running’s recent “Guess the number of gift cards in the jar” contest to win a $10.00 gift card. It didn’t require much planning; just a stack of cards in a glass jar, a photo, and a $10 gift card to the winner. I love how Remark!ably simple it was. I also loved watching the response they got! Or their simple, but effective “Chicks Are Here” blog post to let people know chicks are now in stores. It’s easy to get the word out using social media!
Need help finding some great shopping deals? Minnesota blogger, “Pocket Your Dollars” will help you find free and low cost groceries and household supplies from many, many stores like Coborn’s, Aldi’s, Walmart and more. She uses Facebook and Twitter to pass along money saving opportunities, as new deals become available. She takes the time to answer dozens of questions pertaining to her blog posts, which tends to grow her following exponentially as people share her information with friends. It’s Remark!able how many times I find people recommend this site to me.
While coupons and sales may not be your niche, any small business can take advantage of making frugal living-type topics part of their blog plan. In this economy, your customers appreciate your help saving them time and money. This only increases loyalty to your products/services. Figure this out, and you’ll have a winning combination.
One last example I’d like to share is WeGotGreen using their Facebook page to launch their “Spring Cleaning” clearinghouse. As they make their way around their store displays, they are placing tons of items on the clearance portion of their website. They’re then using their blog and Facebook fan page to let people know about the increasing variety of items on sale up to 50%. They aren’t sitting back, waiting for customers to return to their website to find out what’s new. They’re telling the world about it.
Do you have a Remark!able example of using social media to grow business, help people, and/or heighten communication? Leave your comments below. If you’d like to read more blog posts about Remark!able use of social media, click here.