“It seems so repetitive, doesn’t it?” It’s a common question I receive and it refers to providing the same information and links across multiple social media and online platforms. When I tell a client, we need to list all your websites and/or provide all your social media links, I inevitably get “Well, it all seems so repetitive. This information is already provided on our website.”
Yes, this information is readily available if I were to look for it. However, the key to social marketing is reaching people where they already are; not making them go elsewhere or jump through hoops for what they want.
Your pictures are already posted in your beautiful portfolio section of your website? Well, sorry, but you need to include them again on Facebook or Instagram.
With each area we focus on, it’s important to include the “same” information, even if it seems repetitive.
Remember this: While it may seem repetitive to you, it doesn’t necessarily seem repetitive to your audience. The same pictures or events you’ve had posted on your website for a few days are NEW and INTERESTING to the right people who are seeing them for the first time somewhere else.