Twitter was the “it” thing for a while, and it seems many people jumped on the band wagon. Maybe you were one of those people? If your Twitter presence has stalled-out or you’ve lost focus, I want to encourage you not to abandon Twitter. Twitter is a powerful social media tool when used in the right way and for the right reasons. Twitter is filled with fascinating people, instantaneous news and information, and unedited feedback on pretty much everything you can imagine. There are a few things that you can try that will make an impact on how you use Twitter and the results you get for your efforts.
If the people following you or the people you are following on Twitter are not your target market, you’ll likely experience issues. It’s common for people or businesses to start on Twitter without clear goals or target market (or to have them shift over time) and not really have the right audience to engage. Spend some time looking through the people you’re following (and following you). Make notes on what they’re interested in and if you have more brand profiles than people. Go into their Twitter stream to see if they are engaging (conversing) with anyone. If those you’re following on Twitter aren’t there to engage, you’ll have issues engaging them. Seems simple, and it is!
- Focus on finding more people who are actively using Twitter, in your target market, and in line with your goals.
- Focus on finding more people who aren’t all within the same categories or interests, in order to diversify. If you’re a personal trainer, look for people interested in healthy active lifestyles, healthy cooking, time management, biking, swimming, families, etc. You get the picture.
- Flush inactive Twitter people you are following. Since Twitter only allows you to follow up to 2000 people until your followers grow, you want them all to be quality people. If you’re following someone who isn’t following you back and hasn’t used Twitter in months (or years) I recommend unfollowing.
- Make note of a few very specific people you’d like to follow you back, and engage them in meaningful conversation. They will likely follow you back if you’re personable and have something interesting to say.
Twitter Profile Updates
If you haven’t touched your Twitter profile picture and information for years, it’s time to clear away the cobwebs. Don’t expect your Twitter account to produce any results if you don’t give it an ounce of attention.
- Change your cover image in Twitter (or if you haven’t added one, do so now!)
- Update your profile picture if possible.
- If your profile picture is a company logo or something other than a picture of you or someone at your company, change it now.
- Look through your information and update it.
- Change your profile “bio” to read new and interesting.
For heaven sakes, tweet. If you haven’t tweeted in a while, chances are you’ve lost followers. Tweet consistently, with a mix of new/interesting information, reply and retweet others too. If you are not engaging and talking to people, you’re not using Twitter correctly.