Email marketing tools help you to uncover your customer’s needs and position your services accordingly to help you grow your business. One single marketing tool can allow you to develop campaigns to fit your customer’s needs and expand your services, all while tracking what marketing dollars are bringing you the best return.
Getting Started
First of all, think about WHY you want to use email marketing. Your customers are more than likely coming to you because of a specific service or product that you provide. What do you want to achieve from adding email marketing?
- Looking to increase your social presence?
- In need of new customers?
- In need of customer feedback?
- Running events?
- Looking to grow your business?
- Want to track a coupon or offer local promotions or deals?
- Are you a non-profit collecting donations or fundraising?
Once you have determined why you want to use email marketing, it is time to dig deeper and discover which email marketing tools are the best fit for you.
Ask yourself…
- How do you define success for your business?
- What marketing tools are you currently using? – Are they successful?
- What has not been working for you? – Do you know why?
- What do you want to be able to track?
- If you had no limitations when it comes to your marketing, what would you do differently?
Email marketing tools from services like Constant Contact can be the solution to some of your largest issues. Here are just a few examples of email marketing tools that may help you grow your business.
Email Marketing Tools
CUSTOMER FEEDBACK FORMS OR SURVEY
If you are not sure if your customers are finding what they are looking for on your website, a customer feedback form or survey might be a good way to get the valuable, real-time info you need.
LOCAL DEALS, FACEBOOK FAN PROMOTIONS, TRACKABLE COUPONS
If you are experiencing that your customers aren’t buying as much from you as they once were, using trackable coupons or advertising local deals may be a good way to spark new interest from both returning customers and new ones. This is also a great way to give your current customers incentive to share these deals and coupons with their friends and networks as well, which may help you reach new potential customers.
DONATION CAMPAIGN
If you are a non-profit and it’s been difficult collecting donations, having a way to organize your fundraising and collect donations may be beneficial. The Donation Campaign tool links directly to your donations page. It can help drive up donations and show donors how close you are to hitting your goal.
EVENT PLANNING
The event registration tool can help you manage and promote your events online from start to finish. If you are preparing for an event and would like to know who is planning on attending and who is not, the event registration tool is a great way to keep track of your numbers, as well as be able to grow a list of attendees to invite to future events.
REPORTING
If you have no idea if the money you are spending on marketing is working, it may help you to start tracking your marketing activities to determine where your dollars are best directed. Reporting can track the offer, the email address, and the actions so that you are able to see who is doing what and all the different ways that you interact with your customers.
At Vivid Image we are proud to partner with Constant Contact and are ready to help you find the right fit for your Email Marketing strategy. From Newsletters and Publications to Surveys and Social Campaigns we are here to help you get started, achieve better results and find the perfect fit. Contact your Account Director or (320) 587-8974 with your Email Marketing or Constant Contact questions or visit Constant Contact for a FREE Trial.
