A Logo is: A name, symbol, or trademark designed for easy and definite recognition. The graphic element of a trademark or brand, which is set in a special typeface/font, or arranged in a particular way.
Why is a Logo Important?
A corporate logo is one of the most essential branding elements for your company. It should be instrumental in building your corporate identity and should successfully exude the company’s attitude. The viewers must have some idea about the disposition, character, or fundamental values of your company through your logo.
Your logo should be able to build a positive, strong and long lasting impression on existing and prospective customers. The very moment a person views your logo, even a part of it, he or she should think of your company.
What factors should be considered in a logo?
Appropriateness and fit to the company
Use: Where will you be using your logo: (Business cards, Stationery, Website, Newspaper)
Visual impact: How memorable is your logo? (Readability, Scalability)
Costs and considerations for printing: (2 color, 4 color, Pantone colors, Grayscale)
Uniqueness: How similar or different is your logo from what is already out there.
Compliance to corporate standards/requirements or signature: (Specific colors and/or fonts)