Is your logo starting to look outdated? When do you know it is time to refresh your logo? All four of us designers at Vivid Image weigh in on this topic with insight and advice.
Sometimes, logos are timeless, but often they become dated and unprofessional. This can damage a company’s brand image. Your logo represents your business, offering a first impression that must impress!
“A logo should have purpose and represent what you are about. You should change your logo if you feel your current logo no longer represents your company in the way you want it to, if you are looking to attract a new set of customers, or if you want to change your branding identity. However, I think it is important to not keep changing your logo. You want people to trust your business and what you stand for. If you keep changing the appearance of your identity, your customers will begin to lose trust in what you are about.” ~Shannon
“I think whenever the company goes through any sort of major change a logo needs updating. If their directive, products, or services change that could be a good reason for a logo change. Going after a different market could also be a good opportunity to do a rebrand. Another reason could simply be that if sales are down and they want to start remarketing themselves in a new direction. I think we’re finding that when we are doing web redesigns, we are also getting the opportunity to refresh logos. We are giving them updated/modern looks, therefore their logo should fit and be consistent across all main marketing materials.” Karlie
Design trends change leaving your logo out-of-date. Your customers may be traveling in time, to the 1980s, when they see your logo. If your logo is outdated, people may perceive your company differently than you want. Fonts, color trends, and design style are common elements that can be changed to give your logo a fresh look. Subtle changes may be needed or a full logo redesign.
Is your logo memorable? Does it stand out from the crowd? Establish your brand with a graphic that is easily recognized and remembered. Simple logos tend to stand the test of time, becoming highly recognized to a broad audience – examples such as Apple, Target, and Nike.
Your logo should accurately represent who you are as a company and what you stand for. It should be professional, trust worthy, and memorable. If not, a logo redesign is needed. Invest in your logo, to avoid looking like an amateur. A professional logo and public image will give you a competitive edge.