Is your logo starting to look outdated? When do you know it is time to refresh your logo? All four of us designers at Vivid Image weigh in on this topic with insight and advice.
“A logo should have purpose & represent what you are about. You should change your logo if you feel your current logo no longer represents your company in the way you want it to, if you are looking to attract a new set of customers, or if you want to change your branding identity. However, it is important to not keep changing your logo. You want people to trust your business & what you stand for. If you keep changing the appearance of your identity, your customers will begin to lose trust in what you are about.”
“I think whenever the company goes through any sort of major change a logo needs updating. If their directive, products, or services change that could be a good reason for a logo change. Going after a different market could also be a good opportunity to do a rebrand. Another reason could simply be that if sales are down and they want to start remarketing themselves in a new direction. I think we’re finding that when we are doing web redesigns, we are also getting the opportunity to refresh logos. We are giving them updated/modern looks, therefore their logo should fit and be consistent across all main marketing materials.”
“Consider a logo makeover when you want to bring new energy to your company to start fresh.”
Your company logo is most likely the first thing people notice when they are introduced to your brand. Your logo must convey the right message about your company. Such as professional, modern, innovative, fun, creative, and so on. Over time as trends change and your company changes, your logo starts to look outdated. Simplicity is the current design trend that generally looks better on a variety of digital formats.
Consider a redesign if your logo:
- Doesn’t stand out in a competitive market
- Doesn’t establish trust in your organization
- Uses outdated design elements
- Conveys the wrong message
- Isn’t unique and memorable
- Is difficult to use across a variety of print and digital platforms
- If your logo no longer accurately reflects your vision
Take a look at other logos in your industry. If your logo doesn’t enhance your brand image, set you apart from competitors, or compel your target audience, it’s time for a logo redesign.