It’s National Ag Day! As a proud farmer’s daughter, I love seeing how much agriculture has embraced technology and how the industry uses it in new ways to promote and preserve a lifestyle.
Since I have been working with technology firms and online programs for nearly 15 years, I have seen some agricultural websites come and go. Websites were the big rage in the late 1990’s for the agriculture, and marketing departments jumped on board headfirst. Even Cargill redesigned its logo and created its online strategy to build its business at the time.
Social Marketing = Real Revenue
Today, most farms have access to high-speed Internet and smartphones. Many farmers use social media to connect with other farmers, vendors or customers. Farmers are on Facebook and frequently use the hashtag #agchat on Twitter to connect with others in the Ag industry. Social media allows “collective” social and political movements to gain momentum faster, reach farther, and hopefully have greater impact than ever before.
Farmers use technology to check the markets in real time, to see where they should sell and purchase their products. In fact, more farmers rely on online methods when investing in implement machinery, because there are fewer local dealerships and they need to see what they are purchasing. A difference of a few pennies from one site to the next can mean several thousand dollars.
Social Marketing Humanizes the Food Chain
As the local and organic food trends demonstrate, our culture is finding ways to return to some form of agriculture. Imagine a world with a few clicks, you connect with the farmer who grows your food and you can check on the weather conditions to know if it is time to go berry picking with your friends….Guess what, that time is now!
In this article, Wes Sander states, “Farmers of all varieties are using social media, from small producers who sell at farmers’ markets to large commodity growers who sell through conventional channels”. Using social media as an education tool to consumers provides the following:
- People appreciate information and knowledge transferred about production and process, educational efforts, and hearing what is going on the farm.
- Feedback comes through comments, responses, and direct communication.
- Web traffic increased after employing social media.
- The connections made through social media are sometimes surprising and reach world-wide.
- Learning and education is two-way opportunity.
The future of agriculture embraces the possibilities of social marketing. How would you like to see agriculture utilize social media? Beth’s post “ A Social Media Story From the Farm” showcases some great examples of agriculture and social media. These businesses are vital for our communities, in fact, at the Sioux Falls area Culvers today, they are running a great promotion in honor of National Ag Day. At Vivid Image, we partner with these entrepreneurs, to tell their story in their own way, ask questions and build relationships. It’s time to stop clucking and start crowing – contact us today to learn how!