Columns have been used since the earliest days of printing newspapers and magazines. Why do you think that is? If you said that columns help to make information easier to read and navigate, then you would be correct! Using columns in your content can add interest and also allow the content to be broken up to highlight what is most important. Today’s readers don’t spend much time reading long posts and like bite-sized chunks. Use the following tips to help create engaging layouts for your pages and blog posts.
Common Uses for Columns:
- showcase specific content
- organize content
- to make content easier to read/scan
- add interest
- separate similar items or thoughts
- make content appear shorter
- break up long lists
- emphasize calls to action
- for photo galleries, products or services
- to display steps or actions to take
- to add supporting text or quotes
- to show other pages, posts, services or items
Take a Look at These Column Examples & Explanations
Use an Image
A featured image can to add emphasis to your content with a two column option.
Photos ad extra interest to your content. Be sure to add them to your pages or posts, especially if you have images that support your content or display what is being explained.
Create a Sidebar Item
Use a two column option when wanting to add an image, quote, or item on the side of your content that isn’t part of the content. This is a great way to add supporting information to your content. Plus, it helps to add a visual element and break up the content for the reader as well.
This is a quote section to add extra support to the content being shared.
Shannon StreichVivid Image
This layout is a great way to display similar items or to showcase different blog posts, products or ideas.
This layout can also be used to show steps in a process or give the user information on what you would like them to do next.
You can select to use 2-6 columns at a time for each section. If not overused, columns can add a lot of visual interest to your content.
Take a Peek at How Some of Our Clients are Using Columns to Share Their Content
Our Account Directors love to help you better organize content and plan for website additions that will be visually appealing and mobily responsive. Let’s talk today!