If you’re part of a business or organization that’s been around a very long time (or even existed during the great recession of 2007-2009), you’ve likely experienced a rough financial patch or two. Most organizations can handle a little ebb and flow, but when revenue falls short of the target for too long, tough decisions sometimes have to be made. And while sometimes it’s necessary to analyze Continue Reading
Archives for May 2022
Getting Started with an Enewsletter
A low cost, easy way to communicate with your customers and help them stay connected to you. Ever thought about getting started with an enewsletter for your business or organization, but didn’t quite know where to start? Maybe you have a costly “paper” version that you’d like to convert to an electronic version. E-newsletters are a low cost, easy way to communicate with your customers and help Continue Reading
Facebook Likes or Shares: Which Should I Get More of?
The average Facebook user probably doesn't over-think their actions on Facebook. Most people don't even bother with an engagement other than the first one listed, which is "Like". However, when they connect with the content and feel it is interesting, enlightening, or funny enough, Facebook users will comment and share. So, are all actions on Facebook equal when it comes to marketing efforts? Continue Reading
Accessibility is NOT Just for People with Disabilities
Accessible websites can help more of your users than you think! Have you ever wondered what the big fuss is about accessibility and if having an accessible website is really necessary? I am here to tell you that it is. You may think that the number of people with a disability requiring an accessible website is small, but the actual number of people who may benefit from an accessible site Continue Reading
What is the Facebook Pixel?
Facebook Pixel and IOS Changes that Happened Still Effect You Today There are significant updates and changes concerning the Facebook Pixel and Apple IOS in regard to data privacy and Facebook ads. This article by Jon Loomer, "Enforcement of iOS 14 Changes for Facebook Advertisers Begins" does a great job of explaining what you need to know. Also, here are Facebook's instructions for Pixel Continue Reading
