We all have those projects that are difficult to tackle– maybe because we are not sure where to start or it just seems too complicated. This could be true for some of us when it comes to developing a social media policy. It may seem like a social media policy is just creating more rules or bringing up hard-to-talk-about topics, and it could be. But most of the time, it is better to be clear on the Continue Reading
Social Media
10 Things Facebook Page Admins Need to Do
Getting Started on Instagram
If you're a small business looking to get started on Instagram, here is a list of things you can do. Like all things, creativity, humor, charm, uniqueness, and the power of being part of a community will all work in favor of any business or organization considering Instagram. Remember that the most important thing you can do on any social media channel, including Instagram is be engaging. If Continue Reading
Content Marketing Essential: Google Alerts
As a marketer or business owner, Google Alerts are essential - especially for content marketing. Google Alerts is a free Google tool that sends you email alerts of the latest relevant results, based on the search terms you specify. Why set up Google Alerts? Google Alerts provide content marketing ideas, competitive research, customer insight, and so much more. Once you start using Google Continue Reading
Do Not Require People to Share as Part of Your Facebook Contest
Not so fast! Sharing isn't always a great idea. Since we could walk or talk, we've been taught that sharing is a good thing. When social media entered the marketing scene, we couldn't encourage sharing enough. After all, it's word-of-mouth marketing that propels social media and sharing is a huge part of telling others what you love, endorse, and trust. It seems then that asking someone to "share" Continue Reading
Common Terms We Use – Defined
AI stands for Artificial Intelligence, and in marketing it allows companies to deliver highly personalized interactions with customers and prospects. AI can use consumer data hidden in keyword searches, social profiles, and more for a more effective digital experience. ADA Website or having an accessible website enables businesses to be reached and used by more potential customers and limits Continue Reading