If your company’s Linkedin profile is collecting dust or feeling lonely from a lack of visitors and interaction, it is time to breathe some creative energy into it! Here are over a dozen ways to make your Company’s updates on Linkedin stand out from the rest.
13 Tips to Create More Effective Company Updates on LinkedIn
- Add Photos or other Media: Always include an image or other media in the post. Other media that can be included are PowerPoint, PDF, Word Doc, SlideShare, etc. YouTube videos will play directly in the Linkedin feed and area a great media to share on Linkedin.
- Add a Call to Action: When compared to updates without a link, Linkedin updates with links are said to drive 2x the engagement. Usually the call to action will be a link to a web page. When posting a link, make sure that an image appears with the link. If it doesn’t, you can add your own image.
- Know Who you are Reaching: Unlike the minimal Facebook Reach that has been said to reach less that 5% of the followers on average lately, Linkedin status updates are said to reach 20% of your followers. So if you only have 50 followers, you can estimate that about 10 people are seeing a single status update. As you grow your followers, and post more frequently, you will reach more of your audience.
- Ask Questions: Will your followers have some insight or feedback on a question? Start a conversation by asking a relevant question on your company’s Linkedin Page.
- Post Industry Insights: Linkedin has reported that 6 out of 10 Linkedin users are interested in industry insights. Second to industry insights, they want to see company news, and lastly new products and services. What trends or industry knowledge can you share?
- Share your Expertise: Post content that is helpful, informative and relevant to your followers. They are following your company for a reason – be transparent and share information that they can not get anywhere else.
- Post During Normal Business Hours: Unlike many other social networks, research has shown that most people are on Linkedin during normal business hours – Monday through Friday, morning and mid-day.
- Post Consistently: Although Linkedin’s research has found that 20 posts per month (that is every week day!) can help you to reach your greatest audience, most small to medium businesses do not have the content to post that frequently. I think starting with a weekly post, and bumping that up to as many updates and your content supports is a great plan.
- Share your Customer’s Success: Success stories, testimonials, and shout-outs to your customers are a notable way to highlight what someone else is doing and focus on success. This could be as simple as sharing a milestone or achievement or posting a photo of a recent challenge they overcame with your products.
- Make Content Short but Relevant: Linkedin recommends finding that sweet spot between short, “stackable” content and content that has high content and is valuable. Think about what people will want to share with their personal networks.
- Get your Employees on Board: Your employees are one of the biggest factors in increasing engagement on your company’s Linkedin profile. Your employees are more likely to like, share, and comment on your company updates, than other Linkedin users, which is to be expected. But the great part is that when employees do engage with your posts, it helps to get the company posts in front of their audiences and more people overall. Encourage your employees to share the company’s Linkedin content and make it easy. Reminders or notifications when something important is being posted can help to get the extra engagement and get more people involved.
- Respond to Audience through Comments: If people comment on your updates, keep the conversation going! Monitor the comments closely and handle any customer service issue or customer questions proactively and quickly.
- Pay Attention to the Analytics: Linkedin has many trackable analytics under “View Page Insights” including what content is getting the most engagement, growth and location of followers, industry, and more. This could give you insight into future content. The engagement percentage is probably the most useful analytic because it tells you how many people saw your post and engaged (commented, like, shared) with it.
Linkedin is a powerful tool for marketing – from increasing brand awareness to lead generation, recruiting, to of course, networking. Creating a robust company profile on Linkedin, and using company updates to engage with your followers will help make Linkedin an important part of your company’s marketing plan. Want to see what Vivid Image is up to on Linkedin? Find us here. I also love the new Linkedin Publisher tool for writing articles or blog posts.