AI stands for Artificial Intelligence, and in marketing it allows companies to deliver highly personalized interactions with customers and prospects. AI can use consumer data hidden in keyword searches, social profiles, and more for a more effective digital experience. ADA Website or having an accessible website enables businesses to be reached and used by more potential customers and limits Continue Reading
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The Magic of Marketing Automation
What is Marketing Automation? At its core, Marketing Automation is really all about doing more and better marketing with less effort. How is this possible, you might ask? To answer this, let’s go through an example to help illustrate how marketing automation works. The Magic Explained: A Laundry Analogy Let’s say you spend 10 hours a week doing 15 loads of laundry between sorting, Continue Reading
Trouble Hiring? Give This a Try!
With the unemployment rate low and ample skilled trade jobs to fill, many people in manufacturing, healthcare, and other specialty industries are ramping up their hiring efforts to reach potential candidates. Throwing more advertising dollars at the problem isn't necessarily the solution if other critical elements are not ready. Yes, Facebook, LinkedIn, & Indeed ads are a way you get the Continue Reading
TRICKY! Who is that bill from? What is it for?
Some online business directory companies use questionable business tactics to get your business. Pay attention to the invoices you receive and make sure you're paying for services you've requested and agreed to receive. This is advice that can be applied in many aspects of life, but today we're talking about bills that you might receive from business directory or online listing companies. Watch Continue Reading
Why It’s So Important That You’re Responding To Reviews
If your business has online reviews that is a great thing! Now you need to respond to those reviews. Pay attention to what people are saying about your business and engage with them by providing a response to both positive and negative reviews. Why would responding quickly to reviews matter? You’re not required to respond to online reviews, but it is recommended. Responding is a way to Continue Reading
Why Reviews Are Important
Customers have choices. You want them to choose you. Reviews give people a chance to look under the hood at where they are considering spending their hard earned money and give them confidence in moving forward with their decision. Studies show that younger adults trust online reviews as much as personal reviews by a staggering 91% –Search Engine Journal. With trust in reviews at an all-time high Continue Reading
