Let’s focus on how to use Google Analytics to find your most popular content, and hopefully this is just in time for you to write your own best of the year post.
What it Means to be Popular
Let’s start by defining what it means to be the most popular post. Do you want to feature the posts that have done well in search over the last year? Or how about the posts that have gained the most social media traffic? Or maybe you just want to know what has been viewed the most. Step 1 is determining what most popular means to you. We will focused on most viewed.
Determine Your Time Frame
For our “best of” blog we wanted to consider all of the content that was viewed this year. So step one was to change our time frame in Google Analytics. Set your start date as far back as you want to measure and the end date to the latest date possible.
View All Pages
Now you can view what pages on your site received the most page views for the year. To do this you scroll to the Behavior Section. Then click on Site Content. Finally click on All Pages.
This will generate a report that will show you all of your content and the total amount of pageviews that content has received. A pageview simply means that the page has been loaded by a browser. This is a pretty basic measure of popularity but it is an easy and quick way to come up with your top posts compilation.
Your report should looks something like the report below. At this point you would need to just look through the list of pages and decide which ones you would like to feature. You may have to decide if you want to only feature content that was published in the past year or if you want to feature whatever content was viewed most this year.
This is also a great opportunity to assess your content. Do you see anything on your list that is really old and irrelevant? Maybe that can be reworked before next year. Do you see something that has really outperformed the rest? Maybe that is the kind of content that your audience will crave this next year. Be sure to use this time and this information to guide your decisions for the coming year.