What is it that makes something go viral? We spend lots of time trying to figure out how, when, and what to post about that will engage our customers. If they pass along our content, marketing gets even better!
What are your odds of getting something to go viral?
Well, it seems that using humor, animals, puppets, and/or animation in a creative way will increase your odds of something going viral. Whether it’s words, pictures, or videos doesn’t seem to matter if you are successful in peeking the natural curiosity of people.
Many people love to be the “first” person in their circle of friends to share a funny joke, compelling story or breaking news, etc. Think about your reaction when you encounter something AMAZING for the first time. You remember where you were, who you were with, what you felt. ~An experience has been created.
Creating an Experience
Creating an experience is something every small business owner or marketer tries (or should be trying) to do. Your Remark!able content and online ideas can create an experience, just like offline customer service and sales cycles. It seems that the emotions that accompany the experience are what drives people to share something.
So what caught my attention today?
A friend posted this message on Facebook that made me laugh: “PLEASE post this as your status if you know someone who has been eaten by possums. Possums are nearly unstoppable and, when hungry, also breathe fire. 71% of people won’t copy this into their status because they have already been eaten by possums, 28% are hiding in their showers with fire extinguishers awaiting the coming apossucalypse. The remaining 1% are awesome and will re-post.”
I noticed the trending #hashtag of #replaceawordinafamousquotewithduck on Twitter and couldn’t resist reading through a bunch of tweets and laughing.
“People in glass houses shouldn’t throw ducks”
“And *long pause* …”I see duck people”
Always use engaging, attention grabbing, and most of all simple images! What examples of social humor have you found to go viral that were initiated or capitalized on by a business?