Does your business’ Facebook page spark joy and engagement? If it’s feeling a little cluttered or neglected, now is a great time to do some “tidying up” with a Facebook page audit. Since many of us have jumped on the Tidying Up with Marie Kondo Netflix craze, based on her book “The Life-Changing Magic of Tidying Up”, our homes may a little more tidy and be sparking more joy. We thought a similar approach could be used on our marketing and brand Facebook Pages. Let’s look at some ideas to apply the Japanese art of Tidying up to your Facebook marketing.
“KonMari” Decluttering Adapted for Marketing:
- Visualize your ideal marketing and outcomes before you begin.
- Determine what marketing tools and tactics spark joy, keep only those.
- Less is more.
- Purging leads to clarity.
- No matter how wonderful yesterday’s marketing used to be, we cannot live in the past.
- Recognize that some marketing tactics worked in the past, thank them and move on.
Here is a quick checklist that will help you quickly determine if your business’ Facebook Page may need some organizing, decluttering or “Tidying Up” in Marie Kondo fashion.
Tidy Up your Facebook Settings
- Facebook Page Verification: When your Facebook Page is verified, a gray checkmark is by the name to show it is an authentic business. Facebook also claims that verified pages are found easier. Take the steps to verify your page if you haven’t yet.
- Username: If you don’t have a custom username, set it up to make it easier for people to find your page via the vanity URL.
- Your Story: On the right column of your Facebook page in your brand’s “story”, which is a Facebook Note that should be similar to an “About Us” page on your website. Complete it or edit it as necessary so your readers get a better feel for who you are. Remember, less is more.
- Duplicate Pages: If your business happens to have any duplicate or auto-generated Facebook pages, merge or delete the pages as needed so you don’t create confusion for your customers.
- Review Page Info: Go into your settings and review all of your page information. Remember that your Facebook page is searchable by Google, so you want your “about” page to include the most important details about your business.
- Review Who has Admin Access: Take a look at your page roles to make sure you have at least two trusted people listed as administrators. This protects you in case a sole page admin leaves your company. Remove any unnecessary admins who may be past employees or partners and don’t need access to managing the Facebook page.
- Call-to-Action Button: When people come to your Facebook page, what do you want them to do (visit a link, call you, send a message, watch a video)? Make sure your call-to-action button is set up for the step you want visitors to take.
Tidy Up your Visuals
- Profile Image: The Facebook profile images have changed to a circular shape, rather than square. Does your current image fit properly for a circle? Does the shape, quality, or image itself need to change? Make sure that it is clear when it is both large or small. Don’t forget to include a caption with your profile and cover images because they get seen in the newsfeed just like a regular post.
- Cover Image: The cover image allows for video or up to 5 images for a slideshow. Review your cover image to see if should reflect your brand better. How does your cover image look on a mobile device? You may want to choose a different image or adjust the image so that it is best portrayed on both desktop and mobile.
- Photo Albums (or lack of): Are your photos organized into albums when appropriate, or are they all placed on your timeline? Organize some photos into albums and delete outdated photos.
Our marketing should be for the company we are becoming now, not for the company we were in the past.
Tidy Up your Content
- Review Past Performance: Take a look at your Facebook Insights to see which content sparked joy and performed the best last year. Develop a content plan to build on last year’s successes and omit content that did not perform well.
- Unexplored Ideas: What types of content have you not tried yet that may add some excitement and new engagement? Consider video, gifs, slideshows, using more emojis, long-form posts, contests, etc.
- Competitors & Others: Take a look at your competitors Facebook pages to see what is working or not working for them. What other brands do you follow that get your attention? Decide if your content plan can benefit from ideas or approaches that work for others, and adapt for you.
- Tidy Up your Timeline: Are there photos of past employees, videos of outdated products, or other older media that may be sending the wrong message? Go ahead and remove them.
Tidying Up is Ongoing
- Invite Friends: You may have some friends that would be interested in “Liking” your page but aren’t aware of it. Click on the three dots button on the page, then choose “Invite Friends”. Choose just the friends who would have an authentic interest, and include a short note about why you are inviting them.
- Invite New Likes on Recent Posts: Sometimes people may like your post when they don’t like your page. You can look at who liked your posts and invite the people who don’t already like your page. This is best done a day or two after the post hits its peak.
- “Like” Other Pages & Engage: It’s surprising that many Facebook Page Managers forget that they can LIKE and engage with other pages as their Page. Doing this on a regular basis keeps your page in front of new people and encourages the co-marketing between pages. To like another page as your page, go to the page you want to like, click on the three dots button, and select “Like as your page”.
Deep Cleaning (Next Level Steps)
- Facebook Pixel: If you think you will try Facebook Advertising some day, install the Facebook Pixel on your website now to begin collecting data so the audience asset is there when you are ready.
- Facebook Messenger Messages: Various autoresponders can be set up for Facebook to provide answers quickly if a human page manager can’t, such as locations, hours, job information, and more. This can be a timesaver for the page owner and visitor alike when implemented correctly.
- Facebook Ads for More Reach: Paid Facebook ads will help your posts gain reach beyond the small portion of your fans that organic posts reach. If you count on Facebook to be part of your marketing plan make sure it also includes Facebook Advertising.
Whether you are tidying up your marketing or tidying up your home, it’s best implemented on an ongoing basis. As marketers, we need to continually evaluate if our content or approach sparks joy, or if we are keeping it around because it has always been there in the past. Gain clarity on your marketing goals and where you want to be this time next year. Tidying up your Facebook Page and Marketing Plan may help you envision a path that will spark joy for you as a marketer and your customers alike.
Need help sparking joy with your Facebook page, social media or marketing? Working with a web agency like Vivid Image can help your business focus on the future with a social media strategy, Google Ads or Facebook Advertising, writing meaningful content, and much more. We also love tidy homes, tidy offices, and tidy websites. Call us at 320-587-8974 or fill out this simple contact form.