Information You Can Use
No doubt the questions we get from our clients may be something you are wondering as well. The beauty of sharing these answers with you, is that it is very timely information and current to what other small businesses are encountering as they work through their marketing plans. Don’t have a marketing plan, but need one? We start with a Playbook and do the research for free. You can request yours here.
1.
Great question! SnapChat ads are measured in swipe-ups. When users swipe up, they are going through to your website. Impressions can also be measured, and if you’re mostly concerned about brand awareness these can work great. If you’re focused on traffic to your website and buzz around a product/service, then we want them to swipe up and get to your site or landing page!
2.
Yes! If your non-profit is registered with Facebook to run fundraisers and receive donations directly on Facebook, then you can add a “donate” button to your Instagram page as well, provided you are set up correctly as a business Instagram page and linked to your Facebook page.
3.
As long as you’re a super-admin of the company page on LinkedIn, you have two great options. First, you can use the new “invite” feature located on the right side of the page to invite up to 100 of your 1st level connections each month. Second, you can upload your email contacts to LinkedIn, connect, and invite them to like your page as well. Each month it resets to 100 more available invites!
4.
More often than not, your email isn’t hacked, but rather being spoofed. If someone let you know they have been receiving emails from you offering to sell them prescription drugs or cash a check, it’s unnerving. However, this is very common (and annoying), and the most important thing to do is tell them not to click on anything within that email, not to forward it, and not to reply. Simply delete the email and mark as spam. You can certainly change your password to be safe, but learn more about common spoofing schemes out there and what to do.
5.
All reviews are valuable. Positive reviews build your credibility and convince people to do business with you. Negative reviews give you an opportunity to receive feedback and reassess your internal processes and make changes. Mediocre reviews give you a chance to up your game and win a customer back. Ask what you can do to earn a glowing review and share about relevant enhancements you’ve made. Always acknowledge reviews publically and offer to connect offline. Invite conversation and ask what you can do to earn a higher star review. Listen objectively and be willing to make those changes!
