In your marketing toolbox, you probably have some customer testimonials – maybe some that you received by email, through your social media sites, or a review site. If you are missing this tool, it is never to late to start collecting them. Ideally, you would want to have a library of customer stories and testimonials on your website. Writing a blog post to share a customer story is a great way Continue Reading
Archives for February 2022
Don’t Fear the Social Media Policy
We all have those projects that are difficult to tackle– maybe because we are not sure where to start or it just seems too complicated. This could be true for some of us when it comes to developing a social media policy. It may seem like a social media policy is just creating more rules or bringing up hard-to-talk-about topics, and it could be. But most of the time, it is better to be clear on the Continue Reading
10 Things Facebook Page Admins Need to Do
Getting Started on Instagram
If you're a small business looking to get started on Instagram, here is a list of things you can do. Like all things, creativity, humor, charm, uniqueness, and the power of being part of a community will all work in favor of any business or organization considering Instagram. Remember that the most important thing you can do on any social media channel, including Instagram is be engaging. If Continue Reading
Content Ideas: From Discovery to Decision (Infographic)
But, do you have blog posts that inspire, entertain, or grab the attention of the person who has never even heard of you yet? Topics that are broader or more light and fun will help people to discover your company and establish some awareness. When people are in the Awareness Stage, they want to be entertained and inspired. Topics that are about how to use your product or a specific feature of Continue Reading
What are Style Sheets?
As brand consistency is important to represent your company's print materials and ads, it is also important to maintain consistent branding on your website. CSS, also called Cascading Style Sheets or Style Sheets for short, is a programming code used to format the layout, colors, and fonts of your website’s basic branding. It determines how these visual elements are displayed on your site, giving Continue Reading
