Getting RSVPs on Facebook Isn’t Automatic. If you are organizing an event, whether you are a small business, nonprofit, or community group, posting it on Facebook is a logical first step. But here is the truth: just creating the event is not enough. Unless you actively promote it, Facebook Events will not magically fill seats. In this post, we will walk you through what really works, and what Continue Reading
Social Media
Facebook Likes or Shares: Which Do I Want More of?
Which is Better, a Facebook Comment, Share or Like? All engagement is good, but if you can get your Facebook posts shared, your community will grow and you'll get better engagement. Sharing gives you great insight into what content your audience wants to see. Likes are fine, comments are great, and shares are the best! Want more in depth statistics on Facebook user behavior? Check out the Continue Reading
How to Check Your Community Standards Status on Your Facebook Page
10 Easy Ways to Promote Your Facebook Event & Get Better Attendance
There are so many different ways to leverage Facebook marketing, including through Facebook Events. Depending on the nature of your business and your marketing strategy, you probably have some type of event to promote from time to time, whether virtual or in-person. With a little effort in promoting and managing the event through Facebook and other social networking sites, word will spread and Continue Reading
How to Make Awesome Social Media Graphics Without PhotoShop
Photo-editing tools like PhotoShop are expensive and complex for part-time use by the everyday marketer. Community Managers today need to be able to be as self-sufficient as possible and make quick, original images on their own. The good news? There are simple online tools and design principles that can help you create professional-looking social media graphics for Facebook, Instagram, LinkedIn, Continue Reading
Common Terms We Use – Defined
A | B | C | D | E | F | G |H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y A A/B Testing - Creating two versions of content (e.g., ad copy, email, image, landing page) to test against each other in a campaign. This helps determine which version your audience responds to better. Accessible Website - A website designed and developed to be usable by all people with Continue Reading
