If you follow any type of news or business outlets, you’ve likely heard rumblings of the General Data Protection Regulation, or GDPR. This landmark piece of legislation regarding data privacy rights of anyone in the European Union was passed back in April of 2016, but officially took effect on May 25, 2018. The primary purpose of the GDPR is to give those in the EU more control over their Continue Reading
Get Google’s Data the Easy Way
Google Analytics is an incredibly useful tool that can provide you with lots of valuable data about your website, but are you taking advantage of all it can do? If you don't have time or interest in learning the DIY aspects of Google Analytics, you can still access all of this information easily. It will help you measure your traffic and get a much better understanding of how well your site is Continue Reading
Protect Yourself Against Spoofing
What do Spoofing, Whaling, and Phishing have in common? They are all scams that utilize email and rely on the recipient being convinced to take a specific action. Spoofing Email spoofing is someone (or a machine) that sends emails pretending it is from someone else. It can trick a user into thinking it is from the email hosting provider and/or sender, but that isn’t the case. See example Continue Reading
Quick Tips for a BIG Impact on Your SEO
If your website has some outdated content, broken links, or missing images, these are relatively quick and easy fixes that can impact SEO in a big way. Also, being aware of the basics helps you prevent issues that can have a negative impact on your website performance such as creating broken links or 404 pages by deleting pages or posts without putting redirects in place. You'll also want to Continue Reading
What are Style Sheets?
As brand consistency is important to represent your company's print materials and ads, it is also important to maintain consistent branding on your website. CSS, also called Cascading Style Sheets or Style Sheets for short, is a programming code used to format the layout, colors, and fonts of your website’s basic branding. It determines how these visual elements are displayed on your site, giving Continue Reading
The Magic of Marketing Automation
What is Marketing Automation? At its core, Marketing Automation is really all about doing more and better marketing with less effort. How is this possible, you might ask? To answer this, let’s go through an example to help illustrate how marketing automation works. The Magic Explained: A Laundry Analogy Let’s say you spend 10 hours a week doing 15 loads of laundry between sorting, Continue Reading
