Much of what we need to do with SEO starts with marketing essentials - insight, creative writing, and the right tools. These five SEO essentials are easy to implement if you have a Wordpress website because you can easily add and edit page content, including title tags, meta description, and alt tags. Before you begin, you must know who you are writing to (target audience), and what you are Continue Reading
Ways to Integrate Social Media into your Next Tradeshow or Event
Integrating social media into your tradeshow and event marketing plan is a great way to enhance your company’s next tradeshow presence. Here are some ideas on using social media to connect with your prospects, customers and show attendees before, after, and during your events for optimal results. Pre-Show Social Media Marketing At-Show Social Media Continue Reading
What is Facebook Protect?
If you've read about Facebook Protect, saw it on the news, or received an email from Facebook like the one pictured here, it's legit. It's a matter of time before you will get a notice from Facebook to enable Facebook Protect. It's a newer initiative that Facebook is rolling out to people who are administrators of Facebook Business Pages and/or run any type of boosted posts or paid ads. Continue Reading
How to Write an “About Us” Page That Doesn’t Stink
Your business has a culture. You may or may not be aware of what it is, but it definitely exists. Taking a careful look at your "company culture" will help define the first impression you want to make to someone who is going to look at your "About Us" page for the first time and make a decision on whether or not to take another step toward learning more about you, contacting you, and eventually Continue Reading
Customer Testimonials and the Social Media Hub
In your marketing toolbox, you probably have some customer testimonials – maybe some that you received by email, through your social media sites, or a review site. If you are missing this tool, it is never to late to start collecting them. Ideally, you would want to have a library of customer stories and testimonials on your website. Writing a blog post to share a customer story is a great way Continue Reading
Don’t Fear the Social Media Policy
We all have those projects that are difficult to tackle– maybe because we are not sure where to start or it just seems too complicated. This could be true for some of us when it comes to developing a social media policy. It may seem like a social media policy is just creating more rules or bringing up hard-to-talk-about topics, and it could be. But most of the time, it is better to be clear on the Continue Reading
