With the unemployment rate low and ample skilled trade jobs to fill, many people in manufacturing, healthcare, and other specialty industries are ramping up their hiring efforts to reach potential candidates. Throwing more advertising dollars at the problem isn't necessarily the solution if other critical elements are not ready. Yes, Facebook, LinkedIn, & Indeed ads are a way you get the Continue Reading
Why Reviews Are Important
Customers have choices. You want them to choose you. Reviews give people a chance to look under the hood at where they are considering spending their hard earned money and give them confidence in moving forward with their decision. Studies show that younger adults trust online reviews as much as personal reviews by a staggering 91% –Search Engine Journal. With trust in reviews at an all-time high Continue Reading
No Recent Reviews On Facebook Or Google Is A Problem And Here’s Why
A business who once got a few reviews or maybe even a lot of reviews but hasn’t got any for a long time is facing a problem. You may be thinking to yourself, how is this an issue? Reviews are very important and as it turns out, no recent reviews on Facebook, Google, or any place else around the web is actually problematic and here’s why. With 97% of people reading reviews on local businesses, a Continue Reading
Are Your Zoom Calls Freezing Up On You?
So you’re having trouble staying connected to your virtual calls or experiencing Zoom meetings freezing up on you? Here are a few things you can try to improve your connection. Other Considerations that Might Help We hope this helps reduce some of your frustration and gets your Zoom calls working a little better for you. Continue Reading
Mass Mailings: Keeping Your Mailings Out of Bulk/Spam Filters
Sending out mass mailings is part of many businesses, probably even yours. It's an effective way of letting your customer's know about new products and special deals. But how do you make sure the email ends up in their Inbox and not in the Spam Folder where they may never see it? What is a mass mailing?A mass mailing is any email that gets sent out to multiple people. What is the difference Continue Reading
So, You’ve Received an Email Critiquing Something on Your Website…
Have you recently received an email from someone you've never heard of that caught your attention through a startling revelation about your website that you may not have considered until now? Maybe something like this: or this: These are scary scenarios, but if these are emails out of the blue, how do they know what your goals are and what to measure? These random cold-emails are Continue Reading