Your business has a culture. You may or may not be aware of what it is, but it definitely exists. Taking a careful look at your "company culture" will help define the first impression you want to make to someone who is going to look at your "About Us" page for the first time and make a decision on whether or not to take another step toward learning more about you, contacting you, and eventually Continue Reading
How to Use Google Alerts to Your Advantage
Google Alerts is one of the marketing gems out there that not enough people utilize, and the best part about it is that it's free. Simple to set-up and use, Google Alerts can and should become part of your daily routine. All you need is a Google/Gmail account, and you can have valuable information flowing into your Inbox in minutes. Use Google Alerts to: Tips for Better Use of Google Continue Reading
Customer Testimonials and the Social Media Hub
In your marketing toolbox, you probably have some customer testimonials – maybe some that you received by email, through your social media sites, or a review site. If you are missing this tool, it is never to late to start collecting them. Ideally, you would want to have a library of customer stories and testimonials on your website. Writing a blog post to share a customer story is a great way Continue Reading
Don’t Fear the Social Media Policy
We all have those projects that are difficult to tackle– maybe because we are not sure where to start or it just seems too complicated. This could be true for some of us when it comes to developing a social media policy. It may seem like a social media policy is just creating more rules or bringing up hard-to-talk-about topics, and it could be. But most of the time, it is better to be clear on the Continue Reading
10 Things Facebook Page Admins Need to Do
Getting Started on Instagram
If you're a small business looking to get started on Instagram, here is a list of things you can do. Like all things, creativity, humor, charm, uniqueness, and the power of being part of a community will all work in favor of any business or organization considering Instagram. Remember that the most important thing you can do on any social media channel, including Instagram is be engaging. If Continue Reading
