But, do you have blog posts that inspire, entertain, or grab the attention of the person who has never even heard of you yet? Topics that are broader or more light and fun will help people to discover your company and establish some awareness. When people are in the Awareness Stage, they want to be entertained and inspired. Topics that are about how to use your product or a specific feature of Continue Reading
Pages vs Posts
Content is incredibly important on your website for a variety of reasons. Not only does content help your prospects and customers find what they need, it gives search engines the information necessary to decide how to rank you and when to serve up your website as the best result to someone searching. Sometimes WHERE you place content can be just as important. People and search engines need to Continue Reading
Content Marketing Essential: Google Alerts
As a marketer or business owner, Google Alerts are essential - especially for content marketing. Google Alerts is a free Google tool that sends you email alerts of the latest relevant results, based on the search terms you specify. Why set up Google Alerts? Google Alerts provide content marketing ideas, competitive research, customer insight, and so much more. Once you start using Google Continue Reading
Do Not Require People to Share as Part of Your Facebook Contest
Not so fast! Sharing isn't always a great idea. Since we could walk or talk, we've been taught that sharing is a good thing. When social media entered the marketing scene, we couldn't encourage sharing enough. After all, it's word-of-mouth marketing that propels social media and sharing is a huge part of telling others what you love, endorse, and trust. It seems then that asking someone to "share" Continue Reading
Don’t Google Your Own Business
It may seem like a harmless thing to do, but it's not a good idea. "I've been Googling my business, and I don't rank in any results!" A word of caution: Don't Google your own business repeatedly to "check" on how you're doing! Why? For those of you who know why you should never do this, let this serve as an important reminder. For the rest of you who haven't heard why this is such a Continue Reading
Common Terms We Use – Defined
AI stands for Artificial Intelligence, and in marketing it allows companies to deliver highly personalized interactions with customers and prospects. AI can use consumer data hidden in keyword searches, social profiles, and more for a more effective digital experience. ADA Website or having an accessible website enables businesses to be reached and used by more potential customers and limits Continue Reading