Photo-editing tools like PhotoShop are expensive and complex for part-time use by the everyday marketer. Community Managers today need to be able to be as self-sufficient as possible and make quick, original images on their own. The good news? There are simple online tools and design principles that can help you create professional-looking social media graphics for Facebook, Instagram, LinkedIn, Continue Reading
Common Terms We Use – Defined
A | B | C | D | E | F | G |H | I |J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z A A/B Testing - Creating two versions of content (e.g., ad copy, email, image, landing page) to test against each other in a campaign. This helps determine which version your audience responds to better. Accessible Website - A website designed and developed to be usable by all Continue Reading
How to Write Better Blogs on Schedule
Most bloggers will tell you one of their biggest challenges is coming up with engaging blog content on a regular basis. If you have plans for increasing your blog readership or engagement, we can help. Here are a few tips for creating awesome content for your blog and finding a schedule that works for you. Meeting of the Minds It can be very helpful to get the key staff together to Continue Reading
Tips to Grow Facebook Followers
Before you can start engaging fans, you have to get them there. Once you grow Facebook followers, you will split your time between continuing to grow your fan base and engaging with those already there. How to Help People Find Your NEW Facebook Page If you're starting over with a new page because your account was hacked, and you couldn't get it back, make sure you make your accounts Continue Reading
What Do I Do With Old Blog Posts?
Your old blog posts, frequently bookmarked by customers for quick reference, linked to from various sources, and indexed by search engines driving traffic to your site, should be regarded as invaluable assets to your business. Wondering what to do with old blog posts? You're not alone. This is a frequently asked question, and one that deserves careful direction. While managing your online Continue Reading
Instagram Basics
Hold on to your hat! Since 2023 Instagram saw a whopping 80% of Instagram users say that they use the platform to research products and services, and 90% of them follow at least one business profile, according to the latest statistics by EmbedSocial. With so many businesses building their Instagram communities and millions of active users logging in every day, it’s important to know how to best Continue Reading
