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Beth Gasser

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Instagram IGTV basics

January 14, 2025 by Beth Gasser

Instagram: Reels Basics

If you like to be on the forefront of social media marketing, you might want to check out Instagram Reels if you haven't already. Reels is Instagram (and Facebook's) short-form video platform, and it's definitely gaining traction and being used by businesses and individuals around the world. Reels Changes Instagram Up a Bit! There are some very unique aspects of Reels that include vertical Continue Reading

Filed Under: News, Social Media

An illustration of a laptop displaying a document, with a pencil and paper beneath it and a lightbulb in a thought bubble above, symbolizing ideas and creativity. The background is teal.

August 21, 2023 by Beth Gasser

WordPress Blog Formatting – Do’s and Dont’s

One of the key benefits of the WordPress platform is that once the foundation of your WordPress site is developed, you can easily add new content as a blog post, without being a web developer, graphic designer, or programmer. But, there are some best practices when formatting your WordPress blog posts that can help you to look more professional, drive traffic to other areas of your website, and Continue Reading

Filed Under: Design, Websites

Say Hello to your Linkedin contacts

August 21, 2023 by Beth Gasser

Social Selling with LinkedIn

Is your Linkedin account feeling a little bit quiet?  Are you looking to build your personal brand or company brand, but are not sure how to do it on Linkedin?  Here is a daily method of Linkedin marketing for social selling that will help you maximize your Linkedin connections, and turn them into customers or partners rather than just connections. Try this everyday for a month, and let Continue Reading

Filed Under: Marketing, Social Media

two factor authentication on facebook

August 26, 2025 by Beth Gasser

How to Setup Two-Factor Authentication on Facebook

Last Updated: 8/21/2025 Why Two-Factor Authentication & Admin Roles Are Important Setting up Two-Factor Authentication on your Facebook account helps your Facebook profile, Facebook Page or Facebook Business Manager stay secure.  If you have any admin roles on your Facebook page, you must have Two-Factor Authentication set up.  Check with the other admins on the Facebook page Continue Reading

Filed Under: Social Media

A concrete surface is divided by a yellow line with the word PAGE on the left and POST on the right. Each side shows a yellow arrow pointing diagonally outward on a black square background.

July 25, 2025 by Beth Gasser

Pages or Posts: How Do I Choose?

With so many wonderfully simple options available to WordPress website owners, it may be confusing to know the difference between a Page or a Post. Here are some ways to help you decide so your website remains professional, consistent, and easy to navigate! Definition of a Page: A Page is used when content won’t be changing very often. Terms you may hear include "stationary" or "static Continue Reading

Filed Under: Websites

A person holds a white card with a simple black line drawing of a bird next to a hashtag symbol, suggesting social media or tweeting.

February 22, 2023 by Beth Gasser

Hashtag Help

Who would have guessed that the pound sign symbol (#) would become so popular as the “hashtag” we know today? It has become part of many of our daily online conversations on social media. The hashtag was first used on Twitter in 2007, but without the hyperlink. Later Twitter embraced the hashtag and automatically created a hyperlink for anything that was preceded by a #. It did not take long Continue Reading

Filed Under: Social Media

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