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Beth Gasser

Beth Gasser

A magnifying glass focuses on one of four wooden blocks, each with a simple white person icon, against a bright yellow background.

February 22, 2023 by Beth Gasser

Hiring Help

It seems like everyone is trying to hire, while so many others are offering their analysis of what happened to all the applicants. The flip side is that for a variety of reasons, many people are switching jobs and even professions. The good news is applicants are out there! We're here with practical hiring help ideas that really do work! There are three important questions to ask yourself, Continue Reading

Filed Under: Marketing, News

A notepad with a green recycling symbol is on a desk surrounded by a laptop, glasses, colored pencils in a glass, a pencil, and a pen. Sunlight casts shadows across the workspace.

February 22, 2023 by Beth Gasser

The Rules for Recycling Blog Posts

Can blog posts be recycled and used again? In a matter of speaking, yes. BUT, there are a few rules to follow so that you don't jeopardize the integrity of your blog and the content you've got indexed with search engines. Rules for Recycling Blog Posts Be Creative!  There are many ways to draw attention to older articles, such as; Continue Reading

Filed Under: Social Media, Websites

A person types on a laptop displaying a blog post. The desk has colored pens, highlighters, a magnifying glass, and a notebook scattered around.

January 11, 2024 by Beth Gasser

How to Grow Your Evergreen Blog Content

There are many different types of content you can publish on your blog, such as newsworthy or timely content. But, evergreen content will work the hardest for you, for the longest. Every blog needs some evergreen content! What is Evergreen Content? Evergreen content is valuable and high-quality blog content written to drive traffic to your website for a long time, usually years. It is Continue Reading

Filed Under: Websites

girls watching Tik tok on her cellphone

February 22, 2023 by Beth Gasser

Understanding TikTok

The writing was on the wall over a year ago that Tik Tok was the social media channel to watch, and it wasn't long before businesses started testing the marketing waters with arguably the most downloaded app today. If you haven't taken the leap into this video-driven platform yet, here is some simple advice so that understanding TikTok basics isn't a barrier for you. Now, get ready to dive Continue Reading

Filed Under: Social Media

A young woman with long blonde hair and a striped shirt holds her palm to her forehead, looking frustrated or surprised, with her mouth open in disbelief, against a bright pink background.

July 25, 2025 by Beth Gasser

Top Facebook Mistakes You Don’t Want to Make

Don't Make These Mistakes The #1 Mistake You Don't Want to Make? No Cover Image: There’s got to be something you can use! Don’t leave your cover image blank. You need this space to make a good first impression. You don’t have to have a big budget or be a designer to take advantage of the cover image space. You get one chance at a first impression, so don’t blow it. Continue Reading

Filed Under: Social Media

Cartoon of a person in a suit tripping over a hurdle and falling face-first to the ground, arms outstretched, with the hurdle toppled behind them.

July 25, 2025 by Beth Gasser

Facebook Business Blunders

Millions of businesses look to Facebook to help grow their customer communities, but what happens when something goes wrong? Are you prepared for how to handle blunders? Some Advice to Help You On Facebook: Who Is There to Answer Your Questions? Who is there to answer your questions and provide you with timely accurate information? If you haven't followed Vivid Image on Facebook yet, Continue Reading

Filed Under: Social Media

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