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Beth Gasser

Beth Gasser

business manager

February 22, 2023 by Beth Gasser

Do I Need Facebook Business Manager?

Facebook has been rolling out all kinds of changes that past few months, from the Meta name change to rolling out tools such as Creator Studio, Business Suite, and more... If you are running Facebook Ads beyond boosted posts, or if you’re an advertiser on Facebook who shares access to multiple pages and ad accounts with other people, it’s a good idea to transition to Business Manager. Continue Reading

Filed Under: Social Media

Hand-drawn diagram showing social media interactions such as sharing, liking, tweeting, downloading, commenting, and discussing, with icons for phones, computers, people, and speech bubbles connected by arrows.

August 21, 2025 by Beth Gasser

Which Social Networks Should my Business Use?

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Filed Under: Social Media

how to use twitter for beginners guide to terminology

November 18, 2025 by Beth Gasser

18 Twitter Terms: How to Use Twitter for Beginners

Twitter Basics Twitter is probably one of the most misunderstood of all the social media tools.  It is very different from Facebook, YouTube or blogging, even though it once called itself “microblogging”.  With the short updates of 280 characters or less, and a vast information network, it seems to take longer to for most people to grasp how Twitter works  and the real value of Continue Reading

Filed Under: Social Media

A notepad with a green recycling symbol is on a desk surrounded by a laptop, glasses, colored pencils in a glass, a pencil, and a pen. Sunlight casts shadows across the workspace.

February 22, 2023 by Beth Gasser

The Rules for Recycling Blog Posts

Can blog posts be recycled and used again? In a matter of speaking, yes. BUT, there are a few rules to follow so that you don't jeopardize the integrity of your blog and the content you've got indexed with search engines. Rules for Recycling Blog Posts Be Creative!  There are many ways to draw attention to older articles, such as; Continue Reading

Filed Under: Social Media, Websites

A person types on a laptop displaying a blog post. The desk has colored pens, highlighters, a magnifying glass, and a notebook scattered around.

July 17, 2026 by Beth Gasser

How to Grow Your Evergreen Blog Content

There are many different types of content you can publish on your blog, such as newsworthy or timely content. But, evergreen content will work the hardest for you, for the longest. Every blog needs some evergreen content! What is Evergreen Content? Evergreen content is valuable and high-quality blog content written to drive traffic to your website for a long time, usually years. It is Continue Reading

Filed Under: Websites

girls watching Tik tok on her cellphone

February 22, 2023 by Beth Gasser

Understanding TikTok

The writing was on the wall over a year ago that Tik Tok was the social media channel to watch, and it wasn't long before businesses started testing the marketing waters with arguably the most downloaded app today. If you haven't taken the leap into this video-driven platform yet, here is some simple advice so that understanding TikTok basics isn't a barrier for you. Now, get ready to dive Continue Reading

Filed Under: Social Media

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