Ok, so they aren’t completely random, but they are loosely related to marketing, web, and social media. However, many people may find these tips extremely helpful, and to that we say YEAH!
When saving and uploading images to use on your website, use .jpg, .png, or .gif file extensions. Never use .bmp or .tiff, but be aware that if you take a screenshot of your computer to use as an image, it is likely given a .bmp extension automatically. You’ll want to make it into a .jpg before posting it on your website. You can do that in “Office Picture Manager” or a number of free photo editing tools available online.
Let’s face it, long URL’s are ugly and cumbersome. Don’t let them take up precious space in your social media posts. Use bitly.com to shorten and even customize your links. It is super easy, stores your links for future use, and measures clicks for you!
Are you posting to your Facebook page when the majority of your fans are online or taking a random stab in the dark? You can go to to your Page’s Facebook Insights, and click on “Posts” to find out what days and times that your fans are online the most. Then schedule your Facebook posts accordingly to get better reach.
Using Images for Marketing
Looking for images to use on your blog or newsletter? Don’t use Google Images, as they are usually copyrighted and are NOT free to use. Instead, use free stock images, some of which do require attribution (giving credit).
Sizing Images for Facebook
When posting images on your Facebook fan page, the optimum size for proper display is 403 x 403 pixels! For other images including cover images and profile pics, this is a must!
Never click on links in emails to a site that requires a log-in and password. It’s best to pull up a browser and type the website in directly to avoid phishing schemes and viruses that can obtain your password and gain access to your accounts.
Can’t See Your Web Changes
If you are making changes to your website and don’t see the changes, make sure you’ve saved your work. Next, try refreshing your screen. If that doesn’t work, pull up your site in a different browser and/or clear your cache. That should do it!
Do you have an EPS or PDF file that needs to be converted into a JPG, BMP, or another format? Try this handy tool: https://cloudconvert.org/
If you ever see a notice at the top of your WordPress website dashboard when you log in, telling you to “upgrade” or a “newer version” of something is available, you can ignore! We take care of that when we do systematic site updates only AFTER new versions are proven compatible and free of bugs!
Avoid following links from emails over to websites, especially if it involves entering a username/password or making a purchase. You heighten security and reliability when you double check the URL and enter it in your browser directly.
Media Library on WordPress
The Media Library on your WordPress website houses all your images and documents. Whether you have them on your site or elected not to use them, they are still visible to Google if they are stored in your Media Library.
Do you have a very quick, but Super-D-Dooper tip you think we should add to this ongoing list? Leave it in the comments below.