Much of what we need to do with SEO starts with marketing essentials - insight, creative writing, and the right tools. These five SEO essentials are easy to implement if you have a Wordpress website because you can easily add and edit page content, including title tags, meta description, and alt tags. Before you begin, you must know who you are writing to (target audience), and what you are Continue Reading
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Ways to Integrate Social Media into your Next Tradeshow or Event
Integrating social media into your tradeshow and event marketing plan is a great way to enhance your company’s next tradeshow presence. Here are some ideas on using social media to connect with your prospects, customers and show attendees before, after, and during your events for optimal results. Pre-Show Social Media Marketing At-Show Social Media Continue Reading
What is Facebook Protect?
If you've read about Facebook Protect, saw it on the news, or received an email from Facebook like the one pictured here, it's legit. It's a matter of time before you will get a notice from Facebook to enable Facebook Protect. It's a newer initiative that Facebook is rolling out to people who are administrators of Facebook Business Pages and/or run any type of boosted posts or paid ads. Continue Reading
Protect Yourself Against Spoofing
What do Spoofing, Whaling, and Phishing have in common? They are all scams that utilize email and rely on the recipient being convinced to take a specific action. Spoofing Email spoofing is someone (or a machine) that sends emails pretending it is from someone else. It can trick a user into thinking it is from the email hosting provider and/or sender, but that isn’t the case. See example Continue Reading
How to Write an “About Us” Page That Doesn’t Stink
Your business has a culture. You may or may not be aware of what it is, but it definitely exists. Taking a careful look at your "company culture" will help define the first impression you want to make to someone who is going to look at your "About Us" page for the first time and make a decision on whether or not to take another step toward learning more about you, contacting you, and eventually Continue Reading
5 Places to Use Video in Your Marketing
Video, video, video. You probably keep hearing about how video is important to your marketing approach. You might even have some videos already created. BUT, how and where should you use them? These are common questions. There are many places they can be used. Here are a few ideas to get you started. Places to Use Video If you're not using videos in the following areas, start now. Make the Continue Reading
