When in doubt, don’t click the link Whether the link is on an official looking website or in an email that looks like it came from the right people, always make sure you trust the source of any link you click on. When in doubt, do a Google search for the company in question and go through their website to find what you’re looking for, rather than following a link. Beware of piggy back Continue Reading
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Meta + Facebook Tools for Marketers
As Facebook rebrands and adds new features and apps, there may be some tools in the Meta Business Suite and in the Meta umbrella overall that you may not be aware of. Let's take a look! Meta RebrandingPost PlannerCreator StudioMeta InboxVideo CaptioningReelsIG Video Meta & Facebook Tools & Updates that Marketers Should Know About: Meta Rebranding (Meta umbrella over Facebook & Continue Reading
Avoid Duplicate Content on your Website
Do you have multiple pages on your website with similar information? Why should people or search engines choose one page over another? It can be hard to decide and that is why you should avoid having multiple pages on your website with identical information featured on them. Make your content unique to have the biggest impact online. Be unique. Avoid duplicate content. Search Engine Continue Reading
Where Did IGTV Go?
If you're scratching your head, wondering where IGTV went on Instagram, you're not alone. IGTV was Instagram's long-form video feature that they made usable on desktop in late 2021, but it's already seen its demise. That's how fast the world of social media goes. With the rise in TikTok and the love of short videos, Instagram did a 180 on its video focus. It's now all about Reels on Instagram (and Continue Reading
What is Phishing?
Phishing is All About Deception Phishing is a deceptive act in which unsavory individuals try to obtain your personal information, such as passwords and financial information. Phishing attacks usually come in the form of an email pretending to be from an official site, such as your bank, but instead lead to a fake website that looks very much like the real one. Identity theft has been around Continue Reading
Five SEO Essentials Made Easier with WordPress
Much of what we need to do with SEO starts with marketing essentials - insight, creative writing, and the right tools. These five SEO essentials are easy to implement if you have a Wordpress website because you can easily add and edit page content, including title tags, meta description, and alt tags. Before you begin, you must know who you are writing to (target audience), and what you are Continue Reading
