But, do you have blog posts that inspire, entertain, or grab the attention of the person who has never even heard of you yet? Topics that are broader or more light and fun will help people to discover your company and establish some awareness. When people are in the Awareness Stage, they want to be entertained and inspired. Topics that are about how to use your product or a specific feature of Continue Reading
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What are Style Sheets?
As brand consistency is important to represent your company's print materials and ads, it is also important to maintain consistent branding on your website. CSS, also called Cascading Style Sheets or Style Sheets for short, is a programming code used to format the layout, colors, and fonts of your website’s basic branding. It determines how these visual elements are displayed on your site, giving Continue Reading
Pages vs Posts
Content is incredibly important on your website for a variety of reasons. Not only does content help your prospects and customers find what they need, it gives search engines the information necessary to decide how to rank you and when to serve up your website as the best result to someone searching. Sometimes WHERE you place content can be just as important. People and search engines need to Continue Reading
Content Marketing Essential: Google Alerts
As a marketer or business owner, Google Alerts are essential - especially for content marketing. Google Alerts is a free Google tool that sends you email alerts of the latest relevant results, based on the search terms you specify. Why set up Google Alerts? Google Alerts provide content marketing ideas, competitive research, customer insight, and so much more. Once you start using Google Continue Reading
Do Not Require People to Share as Part of Your Facebook Contest
Not so fast! Sharing isn't always a great idea. Since we could walk or talk, we've been taught that sharing is a good thing. When social media entered the marketing scene, we couldn't encourage sharing enough. After all, it's word-of-mouth marketing that propels social media and sharing is a huge part of telling others what you love, endorse, and trust. It seems then that asking someone to "share" Continue Reading
The Magic of Marketing Automation
What is Marketing Automation? At its core, Marketing Automation is really all about doing more and better marketing with less effort. How is this possible, you might ask? To answer this, let’s go through an example to help illustrate how marketing automation works. The Magic Explained: A Laundry Analogy Let’s say you spend 10 hours a week doing 15 loads of laundry between sorting, Continue Reading
