Are you struggling with outdated or inconsistent branding? At Vivid Image, we've developed an effective logo creation process to solve these challenges and elevate your brand identity. Our approach guides you through exploring various layouts and color combinations, helping you visualize how your new logo will appear across different mediums. The result? A logo that truly reflects your brand and Continue Reading
Design
Common Terms We Use – Defined
A | B | C | D | E | F | G |H | I |J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z A A/B Testing - Creating two versions of content (e.g., ad copy, email, image, landing page) to test against each other in a campaign. This helps determine which version your audience responds to better. Accessible Website - A website designed and developed to be usable by all Continue Reading
The Power of Whitespace
What is Whitespace? Whitespace, also known as negative space, is a design term that describes an empty area without design elements. This would include things like pictures, text, icons, etc. Despite the name being commonly referred to as white space, this empty area can actually be any color! Whitespace can be found in many forms of design, including websites, social media posts, print pieces, Continue Reading
Importance of Fonts
Mastering Typography The Ultimate Guide to Design Fonts Although many people think of colors or pictures first, fonts are the unsung heroes of design. Every time you open an email, scroll on social media, or read a highway sign, a designer has specifically chosen a font to influence how you feel and how fast you can process information. Understanding the difference between font types is Continue Reading
Telling a Story with Your Logo
Every brand has a story. You have a story on how your company started. You have a story on how far your company has come. Each change, iteration, and evolution tells a bit of your story. How are you sharing that story with your customer base? Did you know that your brand, and more specifically, your logo could help do that? Your logo is a quick visual that represents your brand. While it Continue Reading
Time for a Print Material Makeover?
Since your brand is the foundation of your business, the quality of the graphic design supporting it becomes the pillar that elevates your presence. When it's time for new print materials, looking great is non-negotiable, and consistency is key! Continue Reading
