Every brand has a story. You have a story on how your company started. You have a story on how far your company has come. Each change, iteration, and evolution tells a bit of your story. How are you sharing that story with your customer base? Did you know that your brand, and more specifically, your logo could help do that? Your logo is a quick visual that represents your brand. While it Continue Reading
Design
Time for a Print Material Makeover?
Since your brand is the foundation of your business, the quality of the graphic design supporting it becomes the pillar that elevates your presence. When it's time for new print materials, looking great is non-negotiable, and consistency is key! Continue Reading
Animated GIFs for Your Social Media
Why GIFs? When to use a GIF If you've been wondering if you should be using animated GIFs for your business - the answer is YES! GIFs are a great tool to highlight different things going on in your business and engage with your consumers. An easy way to include GIFs in your social media is to use them when sharing something special. Examples could be: Continue Reading
Is it Time for a Logo Redesign or Refresh?
Your logo is so important to your business! Your company logo expresses what your business stands for, its culture & values. It is often times the first thing that people connect with your company in their minds. A great logo has meaning and retains significance over a long period of time. A good logo will set you apart from your competition & should be used across all your marketing Continue Reading
WordPress Blog Formatting – Do’s and Dont’s
One of the key benefits of the WordPress platform is that once the foundation of your WordPress site is developed, you can easily add new content as a blog post, without being a web developer, graphic designer, or programmer. But, there are some best practices when formatting your WordPress blog posts that can help you to look more professional, drive traffic to other areas of your website, and Continue Reading
What is UX & Why Should I Care?
What Will Improve My Website's UX? There is a long list of practices, processes and user research that should be considered when designing for user experience. To give you a quick idea, below are just a few examples of what should be considered when creating your website for your target users. It is imperative that you place your audience at the forefront of your mind when making any website Continue Reading
