Why Referrals Alone Plateau If your business grows through referrals, that’s a good thing. It usually means you do solid work and people trust you. But referral-based growth has a hidden weakness:You can’t forecast it. Referrals are a lagging indicator. They reflect the past, not the future. And that’s why even great businesses often hit a ceiling. The phone rings steadily… until it Continue Reading
Marketing
How Do I Leave a Google Review?
There's a Reason Someone Doesn't Leave You a Review If you're looking for help with reviews, it's important to know that people don't leave reviews for one of two reasons; they don't know how to leave a review or they forget. If you've landed on this blog post looking for how to instruct your customers on how to leave reviews for your business, you need a system that will bypass the reasons Continue Reading
What Makes a Great Landing Page?
A landing page is more than just a digital pit stop—it’s the end of the line for clicks. A great landing page takes visitors directly to what they care about and moves them seamlessly toward a “next step,” whether that’s making a purchase, signing up, or committing to your service. It’s not just a tool; it’s a critical junction where curiosity meets conversion. 10 Key Elements of a Continue Reading
Common Terms We Use – Defined
A | B | C | D | E | F | G |H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y A A/B Testing - Creating two versions of content (e.g., ad copy, email, image, landing page) to test against each other in a campaign. This helps determine which version your audience responds to better. Accessible Website - A website designed and developed to be usable by all people with Continue Reading
Clarify Your Message & Win More Customers
Let’s Get Clear Of course you want your site to be visually pleasing, and it should! But, keep in mind that the average time users spend on a web page is about 52 seconds. So how do you keep them there longer and get them to scroll farther down the page? The answer is to invite them into a story. Look back at your homepage again and position yourself as a potential customer. When Continue Reading
How to Write Better Blogs on Schedule
Most bloggers will tell you one of their biggest challenges is coming up with engaging blog content on a regular basis. If you have plans for increasing your blog readership or engagement, we can help. Here are a few tips for creating awesome content for your blog and finding a schedule that works for you. Meeting of the Minds It can be very helpful to get the key staff together to Continue Reading
