If you’re part of a business or organization that’s been around a very long time (or even existed during the great recession of 2007-2009), you’ve likely experienced a rough financial patch or two. Most organizations can handle a little ebb and flow, but when revenue falls short of the target for too long, tough decisions sometimes have to be made. And while sometimes it’s necessary to analyze Continue Reading
Marketing
7 Ways to Integrate Social Media and Tradeshows for Optimal Results
Have a social media strategy in place before the tradeshow begins One of the best ways to ensure that social media enhances your tradeshow experience is to have a plan in place before the event begins. Decide which platforms you're going to use, what kind of content you'll share, and how often you'll post. Having a social media strategy will help you make the most of your time at the event and Continue Reading
Meta + Facebook Tools for Marketers
As Facebook rebrands and adds new features and apps, there may be some tools in the Meta Business Suite and in the Meta umbrella overall that you may not be aware of. Let's take a look! Meta & Facebook Tools & Updates that Marketers Should Know About: Meta Rebranding (Meta umbrella over Facebook & Insta): Facebook changed their corporate “Company” name to Meta. But the social Continue Reading
5 Places to Use Video in Your Marketing
Video, video, video. You probably keep hearing about how video is important to your marketing approach. You might even have some videos already created. BUT, how and where should you use them? These are common questions. There are many places they can be used. Here are a few ideas to get you started. Places to Use Video If you're not using videos in the following areas, start now. Make the Continue Reading
Content Ideas: From Discovery to Decision (Infographic)
The Stages the Move Customers Through Their Buying Journey Do you have content that inspires, entertains, or grabs the attention of the person who has never even heard of you yet? Topics that are broader or lighter and fun will help people discover your company and establish some awareness. When people are in the Awareness Stage, they want to be entertained and inspired. Entertained might Continue Reading
The Magic of Marketing Automation
What is Marketing Automation? At its core, Marketing Automation is really all about doing more and better marketing with less effort. How is this possible, you might ask? To answer this, let’s go through an example to help illustrate how marketing automation works. The Magic Explained: A Laundry Analogy Let’s say you spend 10 hours a week doing 15 loads of laundry between sorting, Continue Reading
