Even if you have a rocking website, you may want to consider driving some targeted web traffic to a landing page instead of always to your homepage. A landing page can allow you to give a specific audience a targeted message about the product line or unique offer that they are most interested in, while generating leads, and giving you measurable results of your marketing efforts. Marketer, meet Continue Reading
Archives for January 2022
Mass Mailings: Keeping Your Mailings Out of Bulk/Spam Filters
You Need to Keep Your Emails Out of Spam Filters Sending out mass mailings is part of many businesses, probably even yours. It's an effective way of letting your customer's know about new products and special deals. But how do you make sure the email ends up in their Inbox and not in the Spam Folder where they may never see it? What is a mass mailing?A mass mailing is any email that gets Continue Reading
Branding: The Elements of an Identity Kit
Updated: 01/14/2026 Your brand is more than a logo. It’s how the world recognizes and remembers your business. Consistent branding not only helps make your company look professional and intentional with your marketing, it also helps build trust and recognition with your audience. A brand identity kit, or brand kit, brings all the visual pieces of your brand together into one place so Continue Reading
How to Organize Content
We were recently reminded of a great blog post that Karlie, Vivid Image designer wrote a while back that can be very helpful to clients on how to organize content when publishing new blog posts and/or updating old ones. There are a lot of fun pieces of functionality built into your website from heading tags to accordions. One thing to keep in mind is that all of your content needs to be Continue Reading
