Even if you have a rocking website, you may want to consider driving some targeted web traffic to a landing page instead of always to your homepage. A landing page can allow you to give a specific audience a targeted message about the product line or unique offer that they are most interested in, while generating leads, and giving you measurable results of your marketing efforts. Marketer, Continue Reading
Archives for January 2022
Mass Mailings: Keeping Your Mailings Out of Bulk/Spam Filters
Sending out mass mailings is part of many businesses, probably even yours. It's an effective way of letting your customer's know about new products and special deals. But how do you make sure the email ends up in their Inbox and not in the Spam Folder where they may never see it? What is a mass mailing?A mass mailing is any email that gets sent out to multiple people. What is the difference Continue Reading
Branding: The Elements of an Identity Kit
Have you ever encountered inconsistent branding? Your brand is one of the most important things in your company; it is how the world identifies you. While branding isn't just about your logo, it still plays a key part in helping people easily recall your brand. You should always be protecting and monitoring the use of your logo and branding elements. It’s when things aren’t unified and Continue Reading
How to Organize Content
We were recently reminded of a great blog post that Karlie, Vivid Image designer wrote a while back that can be very helpful to clients on how to organize content when publishing new blog posts and/or updating old ones. There are a lot of fun pieces of functionality built into your website from heading tags to accordions. One thing to keep in mind is that all of your content needs to be Continue Reading
