It may seem like a harmless thing to do, but it's not a good idea. "I've been Googling my business, and I don't rank in any results!" A word of caution: Don't Google your own business repeatedly to "check" on how you're doing! Why? For those of you who know why you should never do this, let this serve as an important reminder. For the rest of you who haven't heard why this is such a Continue Reading
Archives for January 2022
Understanding Website Accessibility
Removing the Barriers Focus on making your business accessible to all people, in all ways. Accessibility requirements are moving away from the idea of helping people with disabilities find a solution to fit their specific need, and focusing more on removing barriers. If you can determine what things within your business/website may be causing a barrier, finding ways to remove them Continue Reading
Common Terms We Use – Defined
AI stands for Artificial Intelligence, and in marketing it allows companies to deliver highly personalized interactions with customers and prospects. AI can use consumer data hidden in keyword searches, social profiles, and more for a more effective digital experience. ADA Website or having an accessible website enables businesses to be reached and used by more potential customers and limits Continue Reading
The Magic of Marketing Automation
What is Marketing Automation? At its core, Marketing Automation is really all about doing more and better marketing with less effort. How is this possible, you might ask? To answer this, let’s go through an example to help illustrate how marketing automation works. The Magic Explained: A Laundry Analogy Let’s say you spend 10 hours a week doing 15 loads of laundry between sorting, Continue Reading
Trouble Hiring? Give This a Try!
With the unemployment rate low and ample skilled trade jobs to fill, many people in manufacturing, healthcare, and other specialty industries are ramping up their hiring efforts to reach potential candidates. Throwing more advertising dollars at the problem isn't necessarily the solution if other critical elements are not ready. Yes, Facebook, LinkedIn, & Indeed ads are a way you get the Continue Reading
TRICKY! Who is that bill from? What is it for?
Some online business directory companies use questionable business tactics to get your business. Pay attention to the invoices you receive and make sure you're paying for services you've requested and agreed to receive. This is advice that can be applied in many aspects of life, but today we're talking about bills that you might receive from business directory or online listing companies. Watch Continue Reading
