What is Marketing Automation? At its core, Marketing Automation is really all about doing more and better marketing with less effort. How is this possible, you might ask? To answer this, let’s go through an example to help illustrate how marketing automation works. The Magic Explained: A Laundry Analogy Let’s say you spend 10 hours a week doing 15 loads of laundry between sorting, Continue Reading
Archives for January 2022
Trouble Hiring? Give This a Try!
With the unemployment rate low and ample skilled trade jobs to fill, many people in manufacturing, healthcare, and other specialty industries are ramping up their hiring efforts to reach potential candidates. Throwing more advertising dollars at the problem isn't necessarily the solution if other critical elements are not ready. Yes, Facebook, LinkedIn, & Indeed ads are a way you get the Continue Reading
TRICKY! Who is that bill from? What is it for?
Some online business directory companies use questionable business tactics to get your business. Pay attention to the invoices you receive and make sure you're paying for services you've requested and agreed to receive. This is advice that can be applied in many aspects of life, but today we're talking about bills that you might receive from business directory or online listing companies. Watch Continue Reading
Why Reviews Are Important
Customers have choices. You want them to choose you. Reviews give people a chance to look under the hood at where they are considering spending their hard earned money and give them confidence in moving forward with their decision. Studies show that younger adults trust online reviews as much as personal reviews by a staggering 91% –Search Engine Journal. With trust in reviews at an all-time high Continue Reading
What You Need To Know About Perfect Five Star Reviews
You don’t need to be perfect. You don’t have to have a perfect run of five star reviews to be viewed as reputable. Overall anything between 4.0 - 5.0 is generally a rating to be proud of. Businesses aren’t perfect, so don't expect to maintain a 5.0. People have different perceptions of what a good experience and rating include. While you might think only five star reviews are good, a Continue Reading
No Recent Reviews On Facebook Or Google Is A Problem And Here’s Why
A business who once got a few reviews or maybe even a lot of reviews but hasn’t got any for a long time is facing a problem. You may be thinking to yourself, how is this an issue? Reviews are very important and as it turns out, no recent reviews on Facebook, Google, or any place else around the web is actually problematic and here’s why. With 97% of people reading reviews on local businesses, a Continue Reading
