Integrating social media into your tradeshow and event marketing plan is a great way to enhance your company’s next tradeshow presence. Here are some ideas on using social media to connect with your prospects, customers and show attendees before, after, and during your events for optimal results. Pre-Show Social Media Marketing At-Show Social Media Continue Reading
Archives for March 2022
What is Facebook Protect?
If you've read about Facebook Protect, saw it on the news, or received an email from Facebook like the one pictured here, it's legit. It's a matter of time before you will get a notice from Facebook to enable Facebook Protect. It's a newer initiative that Facebook is rolling out to people who are administrators of Facebook Business Pages and/or run any type of boosted posts or paid ads. Continue Reading
Protect Yourself Against Spoofing
What do Spoofing, Whaling, and Phishing have in common? They are all scams that utilize email and rely on the recipient being convinced to take a specific action. Spoofing Email spoofing is someone (or a machine) that sends emails pretending it is from someone else. Recently there has been an increase of spoofed emails appearing to come from Rackspace, the email hosting provider we use at Continue Reading
The Quickest Way To Let People Know Your Business Hours
Your customers are online and looking for you. The first thing many people see when they search for your business is your Google Business Profile. Keeping it updated during these times is even more critical. Information like hours, closures, temporary policies, urgent notices, etc can be posted here. Here are some tips to ensure your customers are informed: If you already have a Continue Reading
Accessibility – ADA, WCAG, 508 Refresh? What does it all mean?
The Americans with Disabilities Act (ADA) is a law that was passed by the United States Congress in 1990. It is a civil rights law which prohibits discrimination based on disability. The ADA specifically defines a disability as "a physical or mental impairment that substantially limits a major life activity". It applies to all walks of life in all situations - including website use, both desktop Continue Reading
How to Write an “About Us” Page That Doesn’t Stink
Your business has a culture. You may or may not be aware of what it is, but it definitely exists. Taking a careful look at your "company culture" will help define the first impression you want to make to someone who is going to look at your "About Us" page for the first time and make a decision on whether or not to take another step toward learning more about you, contacting you, and eventually Continue Reading
