Google Analytics 4 (GA4) has officially replaced Universal Analytics (UA), which stopped processing data on July 1, 2023. While every website has been relying solely on GA4 for new data for quite a while now, many users are still adjusting to the new interface and features. If you're trying to understand how GA4 differs from the older UA platform or you're still making sense of historical data, Continue Reading
Archives for April 2023
10 Updates Your Social Community Wants to See
As social media algorithms become more sophisticated, so do the content palates of the users that play into them. Social media users are starting to understand how their engagement with social media posts will curate their feed. This means if you want to keep their attention and engagement, you need to start posting updates your social community wants to see. But how do you Continue Reading
Unsure Who Has Access To Your GBP? Here’s What To Do!
Many business owners express a common concern: they have no idea who has access to their Google Business Profile (GBP) and they don't know how to gain access themselves. This lack of control can bring problems for their business including being unable to reply to reviews, fix inaccurate information, and in return maintain their clients' trust. Thankfully, gaining access to your GBP is easier than Continue Reading
Ciera & Katie Designate $500 to Charity
Katie Donates to Feed My Starving Children Katie Schmidt is a graphic designer at Vivid Image, and she selected Feed My Starving Children as the recipient of her $250 donation in April. Each year, hunger causes nearly half of deaths in children under 5 years old, and FMSC believes hope starts with food. Katie shares, “throughout the past couple of years I have been able to volunteer Continue Reading
