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Beth Gasser

Beth Gasser

A screenshot of an email and a notification about losing control of a Facebook business page, with the words This Or That? across the center on a gray banner and arrows pointing to both messages.

August 20, 2026 by Beth Gasser

Why Was I Removed as an Admin of My Facebook Business Page?

If Facebook notified you that you've been removed as an admin of your Business Page, you probably have not lost access. Facebook appears to be transitioning existing Business Pages into an associated Meta Business Manager, and your permissions have simply been moved rather than removed. While another administrator can intentionally remove your access, that is different from the widespread Continue Reading

Filed Under: Social Media

foundational marketing to avoid wasting money throwing cash away

July 30, 2026 by Beth Gasser

Why Does My Marketing Feel Like a Waste of Money?

The Short Answer If your marketing feels like it's costing more than it's delivering, the problem often isn't the individual marketing tactics. It's that they aren't built on a strong foundation or following a proven strategy. Before investing in more advertising, social media, email marketing, or other campaigns, make sure your website, messaging, online presence, and customer experience are Continue Reading

Filed Under: Marketing, Websites

A magnifying glass focuses on one of four wooden blocks, each with a simple white person icon, against a bright yellow background.

August 19, 2026 by Beth Gasser

How Can I Make Hiring Go Faster?

Hiring Goes Faster When You Remove the Barriers Hiring can go faster when qualified candidates can find your job, understand why they should work for you, and apply without unnecessary frustration. If you're struggling to fill open positions, the problem often isn't a lack of applicants. It's that your hiring process is creating barriers before the right people ever apply. Start by asking Continue Reading

Filed Under: Marketing, News

An illustration of an envelope with a heart, a blue and orange pen, and a note reading Thank you! Text says: Say thank you every chance you get—a handwritten, personal thank-you note is one of the best marketing tips.

August 19, 2026 by Beth Gasser

5 Tips for Any Sized Marketing Budget

Practical Marketing Ideas to Strengthen Your Brand Running a small company calls for creativity, resilience, and confidence in the value you provide. As your business grows, each stage offers new opportunities to market with purpose, use your resources wisely, and connect with the people you serve. By staying focused and intentional, you can build momentum that strengthens your brand and supports Continue Reading

Filed Under: Marketing, Search Engines, Social Media

An older woman sits at a desk with a laptop and notebook, holding her glasses in one hand and rubbing her eyes with the other, looking tired or stressed. Light filters in through a window behind her.

August 19, 2026 by Beth Gasser

Why Is a Professional Business Email Important?

9 Reasons Why a Professional Business Email Matters If you want people to trust your business, the little things matter. Your email address is one of them. When a business uses a generic email like Gmail, Yahoo, or Hotmail as its main contact, it can create doubt. A professional email tied to your domain sends a very different message. A professional business email tied to your domain name Continue Reading

Filed Under: Email

A graphic of a magnifying glass over hands typing on a laptop, with the words MYSTERY SOLVED in bold orange letters and question marks above the text—perfect for unveiling facebook ads secrets on a light grey background.

August 19, 2026 by Beth Gasser

How to Check if a Facebook Page Is Running Ads in 2026

Facebook Page Transparency Is Gone From Pages If you used to check a Facebook Page to see whether a business was running ads, you probably noticed something has changed recently. The “Page Transparency” section that used to live on the Page is not there anymore. You are not overlooking it. It is no longer available in the same place. That said, in true Facebook fashion, the rollout isn’t Continue Reading

Filed Under: News

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