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Beth Gasser

Beth Gasser

A red stop sign on a wooden post stands in front of a dense, green leafy hedge.

August 28, 2026 by Beth Gasser

Can You Require People to Share to Enter Your Facebook Contest?

Because It So Common To See This Entry Requirement No. Facebook does not allow you to require someone to share a contest or giveaway post to their personal timeline in order to enter. It's against Facebook's own rules, and pages, groups, or events that violate it can be taken down. Facebook was built for people, and each person controls their own personal settings. Some people allow Continue Reading

Filed Under: Social Media

When to use a page or a post

August 31, 2026 by Beth Gasser

How Do I Know if My Content Should Be a Page or a Post?

Your Quick Guide to Deciding Where Content Belongs If the content is stable and core to your business, it belongs on a page. If it's timely, dated, or likely to change often, it belongs in a blog post. Getting this right matters for two reasons: it helps visitors find what they need without digging, and it gives search engines the signals they need to rank your site and serve it up as the best Continue Reading

Filed Under: Websites

Illustration of hands writing on paper surrounded by icons like a trophy, crown, microphone, megaphone, lightbulb, phone, music notes, and social media symbols, representing content creation and creative ideas.

September 24, 2026 by Beth Gasser

How Can Google Alerts Help My Content Marketing?

A Free, Easy Source of Fresh Ideas for Your Blog and Social Media Google Alerts helps your content marketing by delivering blog ideas, content to share on social media, competitive research, and customer insight straight to your inbox. The free Google tool emails you the latest relevant results for the search terms you choose, so you always have something timely to write about or share. Once you Continue Reading

Filed Under: Marketing, Search Engines, Social Media

An email from Steve Gasser about a website update deadline, featuring a large red FAKE stamp across the message, highlights it as a fraudulent or suspicious email and serves as a reminder to report phishing emails.

August 19, 2026 by Beth Gasser

How to Spot and Report Fake Emails Pretending to Be Vivid Image

Phishing Emails Being Sent There are fake emails being sent that appear to come from Vivid Image. These messages are not from our team. They are fraudulent and are meant to trick people into responding, clicking links, opening files, or sharing information. At Vivid Image, we value relationships, and our clients work closely with the same Account Director. So if you receive an email from Continue Reading

Filed Under: News

Two doors with gold handles; one has a sign reading CONFUSION, the other CLARITY. The signs hang from each handle, representing Confusion and clarity concept when it comes to messaging on a website

September 14, 2026 by Beth Gasser

Why Isn’t My Website Converting?

It Could Be Your Homepage Messaging If your website isn't converting visitors into leads or customers, unclear homepage messaging is often the reason. Within seconds of landing on your site, visitors should understand who you help, what problem you solve, and what they should do next. If they can't answer those questions quickly, many will leave before exploring the rest of your website. Many Continue Reading

Filed Under: Marketing, Websites

A computer screen shows an email inbox with 6 unread messages. A cursor shaped like a hand is pointing at the word Inbox (6) highlighted in blue.

July 21, 2026 by Beth Gasser

How Do I Keep My Mass Emails Out of Spam Folders?

Everything You Need to Know About Email Deliverability The best way to keep your mass emails out of spam folders is to email only people who asked to hear from you, make it easy to unsubscribe, keep your email list clean, and use a reputable email marketing platform. Following email best practices and the CAN-SPAM Act also helps improve your chances of reaching customers' inboxes. Mass email Continue Reading

Filed Under: Email

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